Student Recruitment Publications

Judges' Report

Publications Packages

40 entries

Gold Award

Deerfield Academy (MA) - Deerfield Academy Admission Package


  • The Deerfield Academy "Admission Package" is a suite of print publications designed to attract and recruit prospective students.

Silver Award

Lawrence University (WI) - The Power of Engaged Learning at Lawrence University


  • To increase awareness and improve perceptions of Lawrence University among prospective students (and others), a research-driven rebranding program was developed for the entire college. 

Bronze Award

Plymouth University (United Kingdom) - Student Life Magazine


  • A print and online magazine for students considering university, to give them advice and information about the application process and provide a flavour of what to expect from the student experience, whichever university they choose. The ultimate goal is to encourage students to attend an Open Day at Plymouth University.

Santa Catalina School (CA) - Admission Publication for Santa Catalina School

1) PK-8 Coed Day School
2) 9-12 All-Girls Boarding/day school


  • The admission marketing publications for the two divisions of Santa Catalina School.

Individual Publications

 38 Entries

Silver Award

Kenyon College (OH) - You will belong at Kenyon.


  • This brochure is designed to introduce prospective high school seniors to the rich variety of people they will meet at Kenyon College.

Bronze Awards

Lehigh University (PA) - On-Campus Visitor Piece: 'Defined by Our Work"


  • The goals for this piece were to both show Lehigh's academic rigor to combat perceptions, and also to give insight into what happens inside of the buildings that prospective students see on their tour.

Louisville Presbyterian Theological Seminary (KY) - "Are You A _______?"


  • This piece was created to promote Louisville Presbyterian Theological Seminary's graduate programs to potential students and serve as a conversation starter and unique piece to be displayed at student recruitment events.

Nazareth College (NY) - "In Our Words"


  • This booklet was used by the Nazareth College enrollment management team to recruit prospective students beginning in fall 2015.

Viewbooks and Prospectuses (Print)

52 Entries

Gold Awards

Swarthmore College (PA) - Don't Read This (Swarthmore College Viewbook) 


  • The new viewbook is the College's flagship admissions publication, and strives to communicate the full breadth of a Swarthmore education.

Wake Forest University (NC) - Admissions Viewbook


  • This viewbook is for high school juniors and seniors who are looking to learn more about Wake Forest University. It was designed to feature a high volume of information packaged in smaller, easy to process segments that begin to paint the picture of the student experience at Wake Forest University.

Silver Awards

Cornell College (IA) - Cornell College Viewbook


  • The viewbook is the college's signature recruiting publication, sent to admitted students in a special folder with their letter of admittance. It covers all key marketing messages and provides an enticing glimpse of all aspects of academic and student life.

Pingree School (MA) - Step Inside: Pingree Viewbook


  • Step Inside is Pingree School's newly designed and concepted recruitment viewbook. The goal of this piece was to give prospective families and students a beautiful and welcoming introduction to who we are after they inquire for more information and interview.

Bronze Award

Northwestern University (IL) - 2015-16 Undergraduate Viewbook


  • A recruitment piece sent to high school students who have expressed an interest in learning more about Northwestern.

Viewbooks and Prospectuses (Digital)

2 Entries

No Winners