Public Relations and Community Relations Projects

Judges Reports

44 Entries

Gold Award

Michigan State University (MI) - Spartan Virtual Choir sings "Victory for MSU"


  • In 2015, Michigan State marked the 100th anniversary of the MSU fight song. To capitalize on the excitement surrounding the milestone and elevate awareness of MSU, Communications and Brand Strategy encouraged MSU alumni, faculty, staff, students, and fans to participate in the first-ever Spartan virtual choir. Spartans were invited to be part of the celebration by submitting video footage of themselves singing "Victory for MSU."

Silver Award 

University of Massachusetts, Amherst (MA) - #UMassProud

  • #UMassProud is a multifaceted strategic initiative featuring student-to-student messaging and designed to use multiple media channels to educate the community on the university's strengths and promote positive behavior.

Bronze Awards

University of Waterloo (Canada) - Building our Community: University of Waterloo Community Impact Report

  • In September 2015, the University of Waterloo released Building our Community, the first report of its kind highlighting UWaterloo's impact in Waterloo Region. The report describes the University's direct impact in the following areas: economic success; philanthropy; student engagement; sustainability; youth engagement; sharing knowledge and expertise; and culture and diversity

University of Southern California (CA) - The Next MacGyver Competition

  • A global crowdsourcing competition to identify and develop the first great TV show with a female engineer lead. The USC Viterbi School of Engineering and the National Academy of Engineering, in collaboration with Lee Zlotoff, MacGyver creator, enlisted top Hollywood producers to help inspire the next generation of women to engineering.