Media Relations Programs and Projects

Judges' Reports

23 Entries

Gold Award

Johns Hopkins University (MD) -  Johns Hopkins Media Relations Video Engagement Project

  • The Johns Hopkins Media Relations Video Engagement Project is a was created to share the university's knowledge and expand its messaging to larger, more diverse audiences worldwide. Media relations professionals worked hand-in-hand with in-house, professional video producers, videographers and digital editors to create consumer-friendly content, then drive it toward publication by the world's largest media outlets, including the Washington Post, New York Times, CNN, BBC, NPR, Huffington Post and others.

Silver Award

University of Michigan, Ann Arbor (MI) - Mcity: A Fake City With Real Results

  • Mcity is the world's first controlled environment specifically designed to test connected and automated vehicle technologies that will lead the way to mass-market driverless vehicles. Media was given the opportunity to see see the 32-acre site, with its signs and crosswalks and bridges, and also to ride in a car and talk to the researchers. 

Bronze Award

Florida State University (FL) - It's a 'Lost world': Researchers Discover New Dinosaur in Arctic

  • FSU researchers worked in Alaska to discover a new cold-weather dinosaur, which challenged some of previously held notions about how dinosaurs lived, provided a great example of how school researchers work in different arenas to advance scientific knowledge. This story had more than 400 media hits worldwide, and other components such as social media posts and videos were shared thousands of times as well.