Fundraising Videos

Judges' Report

Short Videos

53 Entries

Grand Gold Award

Northeastern University (MA) - Class of 2025

  • Class of 2025 is a call to action to the people who have the capacity to shape Northeastern's future. Five fifth-graders wander around Northeastern's campus on their own. No parents or tour guides are there to accompany them. This is an independent exploration. They want to know if this university will be ready for them when it comes time to chose their college.

Gold Awards

Colgate University (NY) - Colgate Fund Journey Video


  • A short fundraising video to advertise the rebranding of Colgate's unrestricted annual fund as the Colgate Fund, and to encourage alumni to make a gift.

The University of Melbourne (Australia) - Educating Tomorrow's Leaders 


  • The concept was to create a short film to illustrate why scholarships matter to Melbourne, in an engaging way. The video had to appeal to a broad audience including individual potential donors, larger donor groups and prospective Boards and Foundations.

Silver Award

California Polytechnic State University (CA) - The Cal Poly State of Mind


  • Cal Poly's Creative Services team produced this video for the university's annual Evening of Green & Gold, a stewardship event honoring Cal Poly's most generous donors, supporters and volunteers.

Bronze Award

American University (D.C.) - Once an Eagle


  • "Once an Eagle" is an engaging and unexpected social media video to promote American University's homecoming weekend to alumni, families and current students. The video features AU's eagle mascot, Clawed, as he goes through an identity crisis to determine who is the man behind the mask... if man at all. After revealing his feathered, avian identity, Clawed gives news meaning to the AU motto "Once an Eagle, Always an Eagle". In the end, alumni are encouraged to unleash their own inner-eagle by flying home to the nest for AU's All American Weekend.

Long Videos

58 Entries

Gold Awards

Lewis University (IL) - Achieve More. Together. The Campaign for Lewis University


  • This is a video created to build excitement about Lewis University as we enter the public phase of the comprehensive campaign and to serve as a marketing piece for student recruitment.

Marist School (GA) - This is My Marist

  • Marist School's "This is My Marist" video was created to use as part of the cultivation and solicitation process for the school's $35 million capital campaign, The Way.

Silver Awards

Bow Valley College (Canada) - 1000 Women Rising Video


  • This video was produced to raise awareness and funds for a Bow Valley College program called 1000 Women Rising

Indiana University (IN) - FOR ALL: The Indiana University Bicentennial Campaign launch video

  • This video was designed to play a very special role at the public launch event for IU's current capital campaign.

Florida International University (FL) - "Advancement Annual Report 2015: Fostering Panther Pride"


  • This video was meant to highlight the story of one of the students who are positively impacted by the Fostering Panther Pride program, which supports students who come from homeless and/or foster care backgrounds.

Bronze Awards

Franklin W. Olin College of Engineering (MA) - The Olin Revolution


  • The purpose of this video is to emotionally connect prospective donors to Olin's mission. Establish credibility and earn their willingness to engage in ongoing conversations with Olin's development team. Encourage them to join the revolution and get involved with Olin (and change the world!).

Nova Southeastern University (FL) - NSU Campaign Launch Video


  • A campaign launch video was created to spark momentum, pride, and heightened awareness about NSU and the need for student scholarships. It also provides audiences with reasons to connect emotionally with the university.

Pennfield School (RI) - Today's Lesson: The Pennfield Fund


  • This is the annual fund campaign video.