Fundraising Programs

Judges' Report

Overall Category Grand Gold

Wake Forest University (NC) - Naming Rights for the Rest of Us

Annual Giving Programs

38 Entries

Grand Gold Award

Wake Forest University (NC) - Naming Rights for the Rest of Us

  • Not everyone has the capacity to make the large gifts that offer naming rights. This campaign was created to celebrate the donors whose smaller annual gifts make a big difference. The institution took items from around campus that held significance and offered exclusive naming rights for several lucky donors - items like the telephone of the man who makes the call when classes are canceled due to weather, the leaf blower that always seems to be operating outside a dorm window at 7am, and the skillet of a legendary campus chef.

Silver Award

Cheshire Academy (CT) - One Word. One Gift.


  • This two-year branded Annual Fund endeavor combines traditional print marketing with email marketing, digital marketing, social media marketing, and development outreach to reconnect with current and past constituents. Designed to engage constituents in a two-part interaction with the school, this endeavor asks donors to remember what they love about Cheshire Academy by choosing one word to represent their experiences, and then make one gift to the annual fund in honor of that word. It has a goal of engaging alumni, increasing annual fund participation, and increasing the total amount raised for the annual fund.

Bronze Award

Miami University (OH) - #MoveInMiami

  • As Miami University welcomed Class of 2019 to campus, alumni and friends rallied together and welcomed the class with a #MoveInMiami day-of-giving effort.

Principal, Major and Special Giving Programs

5 Entries

Bronze Award

University of Melbourne (Australia) - Believe - The Campaign for the University of Melbourne


  • Believe - the Campaign for the University of Melbourne is the institution's biggest ever philanthropic undertaking and first campaign since 1953. The Campaign focused on three main priorities in line with the University's own strategy of ‘Growing Esteem.'

Targeted Campaigns 

41 Entries

Gold Award

Hobart and William Smith College (NY) - The Wheeler Society - 25th Anniversary


  • In celebration of the Wheeler Society's 25th anniversary, the Colleges created and executed a multi-year planned giving "membership" campaign to increase the number of planned giving donors and enhance awareness of planned giving to the Colleges. The campaign's stream of communications included an initial brochure mailing and accompanying letter sent to loyal donors, a campaign kick-off advertisement, personalized invitations to join the Wheeler Society, distribution of personalized URLs to loyal donors and corresponding letters to the 50th Reunion Classes, various direct mail pieces, the 25th Anniversary celebration and corresponding promotion, and a "thank you" communication to close the campaign.

Silver Award

University of Leeds (United Kingdom) - University of Leeds and Into University - Transforming the Lives of Hundreds of Disadvantaged Young People in Leeds.

  • A partnership between the University of Leeds and IntoUniversity to raise £2.2 million to fund two IntoUniversity Centres in Leeds. IntoUniversity learning centres are placed in communities with high levels of poverty and lower than average attainment at KS2 and GCSE. Both of these factors significantly affect a young person's chances to go to university.

University of Nevada, Las Vegas (NV) - UNLV School of Medicine "60 x 16 Founding Scholarship Campaign Drive"

  • UNLV launched a campaign to solicit 60 full scholarships from individuals, corporations, and foundations that share our vision for the UNLV School of Medicine and its impact on our community. The goal was to provide a full four-year scholarship of $100,000 for each student in the inaugural class.

Bronze Award

Villanova University (PA) - Villanova #GivingTuesday and Calendar Year End Campaign

  • On Tuesday, November 3, 2015 the Villanova Annual Fund launched its #GivingTuesday Campaign for 2015. Instead of waiting until Giving Tuesday, December 1, 2015, to begin, EVERY Tuesday leading up was to be #GivingTuesday.

Flash Campaigns

18 Entries

Gold Award

Rice University (TX) - Rice University 24-Hour Challenge (2015)


  • An anonymous alumnus from the Class of 1983 issued a0 challenge to increase Rice's alumni giving rate. If 2,400 alumni made a gift of any size on June 16, 2015, the challenger would donate $240,000 to the Rice Annual Fund. With a goal to double the success of the FY14 24-Hour Challenge, the Challenge nearly tripled its results from previous years.

Silver Award

Princeton University (NJ) - Tiger Athletics Give Day 2015


  • Princeton Athletics held its second "Tiger Athletics Give Day," or "#TAGD," an online 24-hour giving competition, on December 1, 2015. The Princeton mascot is a tiger, and so the theme was "Show Your Stripes." Nearly 8,000 donors raised a one-day amount of just under $1.8 million dollars in the 24-hour period.

University of California, Merced (CA) - #GIVETUEUCM - 690% Increase in Day of Giving Tue UC Merced


  • #GIVETUEUCM was the 2nd annual 24-hour giving initiative coinciding with the international day of giving -- #GivingTuesday. This past effort focused on support for undergraduate student scholarships and featured a 3:1 match provided by Foster Poultry Farms and Wells Fargo - helping to quadruple the impact of every gift.

Emerging Programs

19 Entries

Silver Award

Towson University (MD) - Towson University Student Philanthropy Program


  • Towson University's Presidential Ambassador (PA) program educates students on the importance of philanthropy and encourages them to make their own donation to Towson University.

University of Birmingham (United Kingdom) - Remember Birmingham - Legacy Programme


  • In October 2013, refreshed its legacy fundraising with new branding and a marketing. This programme aims to build a bedrock of sustainable philanthropy for the University in future years while supporting charitable messaging and alumni engagement.

Challenge Grant & Matching Gift Programs

8 Entries

Silver Award

New Mexico State University (NM) - GivingTuesday Scholarship Challenge Grant/Matching Gift Programs Fundraising Event

  • On Dec. 1, 2015, for the first time ever, New Mexico State University Advancement participated in GivingTuesday, a one-day fundraising campaign. The goal was to raise awareness of student scholarships at NMSU, increase new donors, increase alumni donors, and raise $250,000 for scholarships. 

14 Entries

Silver Award

Grinnell College (IA) - Grinnell College Endowed Scholarship Fund Reports


  • In fall 2015, Grinnell College created a new format for annual activity reports to all living endowed scholarship donors. Customized to each scholarship fund, the booklet-style reports included a cover letter from the vice-president for development and alumni relations; an explanation of the fund's market activity over the last fiscal year; profiles and photos of the student recipients; a listing of newly endowed scholarship funds; and an infographic celebrating overall impact of scholarship donors. 

University of Connecticut Foundation, Inc. (CT) - Custom Stewardship Book


  • The UConn Foundation created a custom stewardship coffee table book for the University's highest level benefactors. The purpose of this book was to acknowledge and recognize the transformative impact of this philanthropy on multiple areas of the University in a very personal, meaningful way. University faculty across multiple disciplines and leadership were requested to provide personal testaments of the impact of the donors' philanthropy on their individual schools/colleges and its students, programs, research and facilities. 

Bronze Award

United World College South East Asia (Singapore) - The Difference Giving Makes - Impact of Giving for UWCSEA 2014/2015


  • The Impact of Giving to UWCSEA 2014/2015 is UWCSEA Foundation's first Annual Report.  The document that showcases the numerous ways in which gifts have impacted the College, and how funded initiatives promote our mission and educational goal.