Branding Programs

Judges' Report

Department or Unit

14 Entries

Silver Award

Purdue University (IN) - Technology Leadership and Innovation Recruitment Campaign


  • The branding program involved both digital and print tools to achieve the goal growing the pool of applicants and improving the enrollment numbers for Purdue's Polytechnic Institute's.

Institution Wide

30 Entries

Gold Award

Northwestern University (IL) - Northwestern University Branding

  • A cohesive, multi-channel branding effort to unify and elevate Northwestern University

Silver Award

University of Florida (FL) - University of Florida Branding

  • The University of Florida updated campus-wise branding and messaging, unified through shared themes.

Bronze Award

Auburn University (AL) - Because This is Auburn - Campaign for Auburn University: Campaign Branding

  • The branding program was created to complement and capitalize on the university's overall "This is Auburn" branding effort while maintaining a distinctive and autonomous campaign identity.