Advocacy Campaigns

Comments on Winning Entry

Gold Award

York University (Canada) - Yes to York Campaign for a New University Campus

Judges were extremely impressed with York University's successful effort to encourage the Province of Ontario to establish a new campus. The institution had a clear goal - influencing the government to fund and establish a new campus - and implemented a broad, comprehensive and effective campaign to achieve the goal. The campaign utilized a variety of methods - a microsite, paid media, earned media and a lobby day, among them - to convince business and community leaders and ultimately legislators and government officials to choose York for the new campus. Opportunities to establish new campuses do not come about often and York University should be commended for its success.