Advancement Services Programs

Judges' Report

Overall Operations

12 Entries

Gold Award

University of Missouri, Columbia (MO) - University of Missouri Advancement Summer Internship Program

  • This highly structured internship experience is designed to provide a pipeline for the recruitment of qualified candidates to fill positions in Advancement through the institutions Talent Management program.

Bronze Award

Lincoln Memorial University (TN) - Recipes, Groups and Gifts: The Impact of Multivariable Testing

  • Beginning with a database of active, addressable alumni, LMU divided their target audiences into 60 groups that are ready for analysis. Using these test groups, they applied methods to generate test factor combinations called "recipes." These recipes contained individual test factor changes that we seek to evaluate. For instance, Recipe 5 might contain a group of factors including a letter signed by an Alumni Director, while the letter in Recipe 6 is signed by the President.
  • Using these recipes as the road map, the MVT test and reported weekly results for each of the 60 test groups. The test design allowed for simultaneous changes across recipes, in order to find the most effective way to reach alumni.

Donor Relations

19 Entries

Silver Awards

Auburn University (AL) - Scholarship Impact Reports: A Standardized Stewardship Process


  • In fall of 2015, Auburn University implemented Scholarship Impact Reports as a centralized, standard stewardship process campus-wide, to create a consistent donor experience regardless of the donor's area of giving. A key strategy of ensuring the success of creating a standard stewardship process was the use of a printed, mailed Scholarship Impact Report to reach donors in a uniform fashion. The Scholarship Impact Report was sent to all donors, university-wide, who had scholarship beneficiaries for the 2015-16 academic year.


Gordon College (MA) - "We're Here for You" - Video Series

Gordon College Video

  • This series of videos was created to reach young alumni, and to create awareness of the opportunities and services available to them through the Alumni Office.