Individual Special Events- Marquette University Abstract

Bronze: Marquette University

Title of entry: The Inauguration of Rev. Scott R. Pilarz, S.J., the 23rd president of Marquette University

Provide a concise description of this entry: Inaugurating a new college president is a massive undertaking with much pomp and circumstance. It becomes even more special at a Catholic and Jesuit university because of the opportunity to integrate into it elements of faith and service and Marquettes proud academic tradition dating back to 1881. There are 28 American Jesuit colleges and universities, and because of the dwindling number of Jesuits, only 19 have Jesuit presidents. Marquette hadnt inaugurated a new president in more than 15 years, and the time between the naming of Father Pilarz as president and the inauguration was more than 13 months. As such, there was ample time for Father Pilarz and key university leaders to plan their vision for the event.

State objectives and how they support your institution's mission: The inauguration of Father Pilarz took place Sept. 2223, 2011, and included a full range of opportunities to worship, reflect and celebrate with the Marquette community. While confirming the traditions and transformative educational mission that define Marquette, the inauguration also helped establish a dialogue about new aspirations for the university. The events theme Reflect, Imagine, Transform was inspired by a 2010 address by Rev. Adolfo Nicolas, S.J., superior general of the Society of Jesus, that challenged those in Jesuit higher education to renew and reimagine their institutions to meet the needs of a rapidly changing world.

Describe what is innovative about your entry: In the spirit of the profound engagement with the real called for by Father Nicolas, the inauguration featured several components, including a student retreat with Father Pilarz on Sept. 19, 2011; the Sept. 20, 2011, dedication of Norris Park, a once-blighted piece of land west of the university that was transformed into campus recreational green space; a Call to Service, through which students, faculty, staff, alumni, parents and friends of Marquette pledged to transform the world through service to and collaboration with the community during the 201112 academic year; and a post-ceremony luncheon for the Marquette community. Poetry also influenced the theme of the inauguration. Father Pilarz is an expert in early modern English literation and has taught an English class wherever he has worked and ministered. He has a close relationship with Carolyn Forché, Georgetowns Lannan Visiting Professor of Poetry and a poet, translator and editor. She served as keynote speaker and received an honorary degree from Marquette during the inauguration ceremony. Rev. Dean Brackley, S.J., another close friend of Father Pilarz, received an honorary degree in absentia at the inauguration ceremony. Father Brackley, who passed away in October 2011, committed his life to serving the poor and had been a professor of theology at the University of Central American in San Salvador since 1990. The creative team charged with implementing the look and feel of all inauguration print and Web pieces based its design around another beloved author of Father Pilarz: St. Robert Southwell, S.J. Father Pilarz wrote his doctoral dissertation on the poetry of Southwell and John Donne, and he authored Robert Southwell and the Mission of Literature, 15611595: Writing Reconciliation in 2003. Words handwritten by Southwell were layered under design elements of print collateral and Web elements. Further, the creative and multimedia teams produced a video in which Marquette students read What I Have Learned So Far by Mary Oliver, yet another favorite of Father Pilarz. This moving poem and, as a result, moving video was shown to open the inauguration ceremony. The energy created after watching it was palpable. Other notable inauguration pieces produced were banners showcasing the university's colleges and ones dedicated to Marquettes international education efforts, research and scholarship, and service and community efforts. Other inauguration week activities included a trustee-hosted dinner to welcome Father Pilarz and his friends and family and campus tours for visitors.

List your target audience(s) and how you addressed their needs: Our target audience for the inauguration was a large, varied group, including the campus community; alumni; religious leaders, notably those from the Catholic and Jesuit communities; business, community, academic and governmental leaders and partners in southeastern Wisconsin; and academic peers from around the country. The event also was covered by Marquette Magazine, the university's alumni magazine with an audience of 125,000, and Marquette Matters, a newsletter distributed 10 times a year to university faculty and staff. Because of the nature of the inaugural Mass and inauguration ceremony and the preceding and subsequent activities inspired by these events, its impossible to count the number of participants. The inaugural Mass was celebrated before hundreds of people at Church of the Gesu, a Jesuit-sponsored, Milwaukee Archdiocese church on Marquettes campus. The inauguration ceremony was a ticketed event held at the Al McGuire Center on Marquettes campus, also attended by hundreds of people. Two of the three planned academic events have been held, in November and February. The first, Depth of Thought, Depth of Imagination: Challenging Superficiality,(included guest presenter Rev. Michael Zampelli, S.J., of Santa Clara University discussing how educators help students examine their inner lives. Four Marquette faculty and administrators were panelists. The second, Do we know it all? Combining university and community knowledge in research, was a presentation by Dr. Phil Nyden, professor of sociology and director of the Center for Urban Research and Learning at Loyola University Chicago. The event was part of Marquettes annual Mission Week, held Feb. 1924, 2012. A few hundred people attended each event. A third academic event is planned for late spring. Also, as mentioned above, Father Pilarz issued to campus and the wider Marquette community a Call to Service. As of March 9, 2012, 801 people had signed the pledge to participate in some form of service during the 201112 academic year.

Number of staff involved, including staff from outside of your department: Core group: 50

List the titles or roles of primary staff contributors and note their significant contributions: The core team was led by the Inaugural Steering Committee and Inaugural Planning Committee. Janice Welburn, dean of Raynor Memorial Libraries, chaired the Steering Committee, which oversaw inauguration strategy and comprehensive planning and development. Ann Taghikhani, director of University Special Events, chaired the Inaugural Planning Committee, which oversaw and implemented tactical functions of the inauguration. Anne Deahl, associate vice provost for academic support programs and retention in the Office of the Provost, chaired the Call to Service (detailed above); Dr. Jon Dooley, senior associate dean of student development in the Division of Student Affairs, chaired the hospitality and visitors components; Brigid OBrien Miller, strategic communication adviser in the Office of Marketing and Communication, chaired the marketing and communication components; and Dr. John Pustejovsky, chair and associate professor of German in the Department of Foreign Languages and Literatures, chaired the academic events components (detailed above).

Other key contributors included: Campus Ministry, which provided guidance on elements of the inaugural Mass, notably: Steve Blaha, assistant director; and Emily Schumacher-Novak, assistant director. Office of Marketing and Communication, which coordinated and produced all event collateral, including print pieces and the inaugural website, notably: April Beane, senior writer for marketing; Dwayne Burtin, web producer; Becky Dubin Jenkins, copy editor; Stephen Filmanowicz, editorial director; Doug Frohmader, creative director; Tricia Geraghty, vice president; Sharon Grace, director of creative services; Lorriann Horvath, project planner; Sarah Krukowski, director of marketing projects; Joni Moths Mueller, editor of Marquette Magazine; Dave Murphy, senior director of brand marketing; and Tom Pionek, director of interactive media. Office of Mission and Ministry, which provided religious and historical guidance on elements of the inaugural Mass and inauguration ceremony, notably: Brigid Kinsella-Alba, assistant to the vice president; Rev. Douglas Leonhardt, S.J., associate vice president; and Stephanie Russell, vice president. Office of the President: JoAnn Frederickson, senior assistant to the president; Steven Frieder, assistant to the president and corporate secretary; and Tom MacKinnon, chief of staff. University Advancement, which served as a liaison between several university partners and the presidents office, notably: Kate Braasch, director of advancement relations; Sarah Burkhart, director of donor relations, special programs and stewardship; and Jean Dole, assistant vice president. University Special Events: Sara Bartolotta; event planner; Sarah Padula Craine, event planner; Tammy Johnson, assistant director; April Love, event planner; and Sue McKeon, associate director. The Department of Public Safety; the Instructional Media Center; Marquette University Student Government; the Office of Public Affairs; the University Academic Senate; and the University Leadership Council.

Briefly explain the involvement of all persons involved, including students, volunteers and/or others and how they worked together to get the job done: In reviewing the above list of participants, its clear to see that an event as vast as an inauguration pulls people from all over campus. The Steering Committee, which oversaw inauguration strategy and comprehensive planning and development, involved people from several Marquette community groups, including students, trustees and alumni. This group met frequently to ensure that the big-picture strategy was on track. The Inaugural Planning Committee, which oversaw and implemented tactical functions of the inauguration, also involved people from several campus departments. As well, this group met frequently to ensure that every detail was being attended to and that all inaugural events were moving along smoothly.

Total budget for entry, excluding salaries: $197,500

Describe your results and how you met your goals and objectives: Marquette is proof that its possible for an inauguration to leave a campus community of more than 14,000 on a months-long high. Father Pilarz calls himself a freshman at age 52. That newness and fresh energy are apparent on campus, and it started with the spirit of the inauguration. Almost 68,000 users viewed the inauguration site from August 2011 through Feb. 29, 2012. Additionally, 801 Marquette community members took the Call to Service pledge, and 26 shared their stories with the Division of Student Affairs via the website. The inauguration and its associated activities received extensive media coverage. And Father Pilarz participated in an event called On the Issues with Mike Gousha, which invites newsmakers and policy shapers into Eckstein Hall, home of Marquette Law School, to interact with students, faculty, staff and members of the community. Gousha is a distinguished fellow in law and public policy and an award-winning journalist.

Comprehensive inauguration coverage is available at