Awards
Research Magazines: University of Missouri-Columbia - Silver Medal

Category 18A: Research Magazines
University of Missouri-Columbia, Illumination

Contact: Charles Reineke, editor, Office of Research, 205 Jesse Hall, Columbia, MO 65211, Phone: (573) 884-3136, e-mail: reinekec@missouri.edu

Objectives: Illumination is a four-color, 36-page magazine published by the University of Missouri-Columbia Office of Research.

Our coverage seeks to make MU research, scholarship, and creative achievement come alive for a diverse group of readers, among them educators, lawmakers, media representatives, and members of the general public. Scientific advances, intellectual issues in the news, new directions in the arts — in these and other areas, Illumination uses words and pictures to help our subscribers, both in Missouri and across the nation, more fully understand and appreciate the work of MU faculty and students.

Staff: Illumination employs one full-time editor. Our art director, graphic designers and photographers are shared with other MU publications. Writers, copy editors and illustrators are hired on a freelance basis.

Audience: We provide no cost subscriptions to MU faculty; targeted members of state and national media; select state and federal policy makers; scientists and scholars at peer institutions of higher education; staff at state and federal funding agencies; research administrators and business people in the private sector; teachers and librarians in Missouri’s public and private secondary schools; alumni and other friends of the university; and members of the general public who request it.

Frequency: Twice yearly

Average pages per issue: 36

Circulation: 10,000 per issue

Total annual budget: $52,000

Average cost per issue: $26,000. Unit cost: $2.60

Responses: Although we have undertaken no formal marketing research, anecdotal responses via postage-paid reply cards indicate a high level of satisfaction among those who receive the magazine.