Awards
Public Relations and Community Relations Projects

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Awards may be given for exceptional public relations and community relations projects created to reach and motivate constituencies internally and externally within your local community or larger publics. Your entry may include but is not limited to:

  • Projects for internal or external audiences
  • Projects for parents or grandparents
  • Projects to correct or increase awareness of a problem
  • Projects that use volunteers
  • Projects for international constituencies
  • Community projects for newly arrived immigrants
  • Projects focused on an institution's presidential activities

Government relations and/or advocacy projects should be entered in the Advocacy Campaigns category.

Entry Questions

Entry Instructions

Judging Criteria


Entry Questions
  • Title of entry
  • Provide a concise description of this entry
  • Please provide the names of staff who worked on this entry
  • State objectives and how they support your institution's mission
  • Describe what is innovative about your entry
  • List your target audience(s) and how you addressed their needs
  • If outside vendors/consultants were used, please explain what role they played
  • Total budget for entry, excluding salaries but including the cost of vendors/consultants
  • Describe your results and how you met your goals and objectives; if this is a recently launched program, describe your plans to evaluate it
  • Please provide the name of the head of your institution
  • So that we may recognize our winners through social media, please provide your institution's preferred @handle and/or #hashtag. (For example: @CASEAdvance #CASECOE)
  • Share any additional information to clarify the purpose and/or outcome of this work

Entry Instructions

Each project constitutes a single entry. Your project may be ongoing or new this year, but must have been in place long enough to have produced quantifiable results.

  1. Submit your entry with attachments through our online entry process.
  2. Your entry form and supporting documents must be submitted online no later than March 9, 2018. This category will be reviewed electronically and need not be mailed to the judging location. However, please print out your entry application for your records.

Judging Criteria

Grand Gold, Gold, Silver and Bronze awards may be given for exceptional public relations and community relations projects.

The judges will look for:

  • Solid objectives and how they support your institution's mission
  • Effective planning
  • Need for the project
  • Understanding of your target audiences(s)
  • Innovative and creative ideas
  • Use of available resources
  • Results and impact of the project on your institution


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