Awards
Visual Identity Systems

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Awards may be given to outstanding visual identity systems produced to maintain a consistent identity across all media of an institution as a whole or for an individual college or entity, such as an alumni association, within the institution.

Entry Questions

Entry Instructions

Judging Criteria

Non-English Entries


Entry Questions
  • Title of entry
  • Provide a concise description of this entry
  • Please provide the names of staff who worked on this entry
  • Explain the rationale and need for developing your branding program
  • Criteria used to guide system development
  • Describe how you marketed and implemented the program
  • Describe the research you conducted to develop this program
  • Explain how your visual identity system integrates with the institution's overall identity system
  • If outside vendors/consultants were used, please explain what role they played
  • Total budget for entry, excluding salaries but including the cost of vendors/consultants
  • Describe your results and how you met your goals and objectives; if this is a recently launched program, describe your plans to evaluate it
  • If applicable, please provide a URL or any required passwords necessary to facilitate judging
  • Share any additional information to clarify the purpose and/or outcome of this work
  • Please provide the name of the head of your institution
  • So that we may recognize our winners through social media, please provide your institution's preferred @handle and/or #hashtag. (For example: @CASEAdvance #CASECOE)

Entry Instructions

Each program constitutes a single entry. You may enter as many programs as you wish. Programs may be ongoing or new this year but must have been in place long enough to show quantifiable results. Winning programs may not be resubmitted for an award within three years of its first submission.

  1. Submit your entry with attachments through our online entry process.
  2. Your entry form and supporting documents must be submitted online no later than March 9, 2018. This category will be reviewed electronically and need not be mailed to the judging location. However, please print out your entry application for your records.

Judging Criteria

Grand Gold, Gold, Silver and Bronze awards may be given to outstanding visual identity systems

The judges will look for entries that specifically:

  • Clarity of stated objectives for the identity system
  • Rationale for solution developed - if new, reason and need for change
  • Effective presentation and design of information that reflects the character and personality of the institution
  • Creativity
  • Consistency of application
  • Understanding of target audience(s)
  • If not an overall institution-wide identity system, evidence of integration with the existing institutional identity
  • Usability: effectiveness and clarity of any published guidelines
  • Overall effectiveness as related to stated goals

Non-English Entries

CASE welcomes entries in other languages besides English in this category. While entry questions must be completed in English to facilitate judging, entry materials written in languages other than English are eligible for recognition as long as such materials are accompanied by brief explanations written in English.

You will be able to attach materials and include explanations in English during the online entry process.


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