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Pam Russell
Director of Communications
CASE
+1-202-478-5680
russell@case.org






 

For Immediate Release
Oct. 3, 2012

New Surveys on Community College CEOS, Chief Development Officers Reveal Gaps in Fundraising Perspectives

WASHINGTON, D.C. — Two parallel surveys of chief executive officers and chief development officers at community colleges reveal significant gaps in perspectives by these senior leaders with respect to fundraising goals, resources and their respective roles.

The Council for Advancement and Support of Education recently conducted the two surveys of CEOs and CDOs at community colleges. Some key findings of the “Mind the Gap” surveys include:

  • Fifty-five percent of presidents believe their institution has adequate resources to grow giving compared with 24 percent of CDOs, a gap of 31 percent.
  • Seventy-one percent of CEOs and 53 percent of CDOs agree that their institution’s goals are realistic. This finding indicates that nearly 30 percent of CEOs and half of CDOs do not believe their fundraising goals are realistic.
  • Nearly 90 percent of CEOs are confident that they understand the fundraising process while just fewer than 65 percent of CDOs agree, a gap of 26 percent.
  • Eighty-two percent of CEOs say they are comfortable asking for gifts; 55 percent of CDOs believe their CEOs are comfortable, a gap of 27 percent.
  • Nearly 45 percent of CEOs believe they are spending enough time on fundraising; 30 percent of CDOs agree. Both parties, therefore, wish that the head of the institution could dedicate more time to fundraising.

The survey also revealed a number of factors that appear to correlate with fundraising success at community colleges, including:

  • Maturity of the fundraising program. Established fundraising programs (two full-time fundraisers for more than 10 years) generally raised more in the previous fiscal year than did start-up programs (two full-time fundraisers for 10 or fewer years). 
  • Presidential time spent on fundraising. Institutions at which the president spent at least 25 percent of his or her time fundraising were more likely to report giving totals of $1.5 million or more.

The full results of the surveys are to be presented Oct. 3 at CASE’s inaugural Conference for Community College Advancement, the first national gathering of advancement professionals from two-year institutions. 

“We believe the results of these surveys will help foster honest dialogue between community college presidents and chief development officers about their respective roles, goals for the institutions and how they might better collaborate to achieve them,” says John Lippincott, CASE president.

About CASE

CASE believes in advancing education to transform lives and society. As a global nonprofit membership association of educational institutions, CASE helps develop the communities of professional practice that build institutional resilience and success in challenging times. The communities include staff engaged in alumni relations, fundraising, marketing, student recruitment, stakeholder engagement, crisis communications and government relations. CASE is volunteer-led and uses the intellectual capital of senior practitioners to build capacity and capability across the world.

CASE has offices in Washington, D.C., London, Singapore and Mexico City. Member institutions include more than 3,700 colleges and universities, primary and secondary independent and international schools, and nonprofit organizations in 82 countries. CASE serves nearly 88,000 practitioners. For more information about CASE, please visit www.case.org.

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