About CASE

Pam Russell
Senior Director of Communications


For Immediate Release
September 18, 2017

New Research Explores Career Paths of Fundraisers, Branding at Colleges and Universities

CASE Honors Researches for Outstanding Work in these Areas

WASHINGTON, D.C.—The Council for Advancement and Support of Education has recognized two promising research works in progress on fundraising and branding at higher education institutions.

The Research Awards in Educational Advancement recognize in-progress scholarly research helpful to educational advancement practitioners in devising strategies and tactics for accomplishing their work.

Representatives from the CASE commissions selected winning entries for John Grenzebach Award for Outstanding Research in Philanthropy for Educational Advancement and the Alice L. Beeman Award for Outstanding Research in Communications and Marketing for Educational Advancement.

This year's winners are:

  • Megan Farwell, research assistant at the University of Pennsylvania School of Social Policy and Practice. Farwell received the John Grenzebach Awards for Outstanding Research in Philanthropy for Educational Advancement for "The Career Paths of Higher Education Fundraisers." The research takes a look at why fundraisers, who are a critical part of the higher education ecosystem, have some of the sector's highest turnover rates. The study seeks to understand how these fundraisers characterize, in their own words, their motivations for joining the field as well as those factors that have influenced their career trajectory.

    One judge wrote: "This project is focused on an oft-neglected topic that could be useful in talent management conversations...and lead to insights regarding retention, professional development and perceptions about the field and profession."
  • Cara Peracchi-Douglas, director of development in the Craig School of Business at California State University, Fresno. Peracchi-Douglas received the Alice L. Beeman Award for Outstanding Research in Communications and Marketing for Educational Advancement for "Brand Architecture Models in Higher Education Institutions in the United States." This research reviews brand architecture models in higher education and seeks to understand current stages of adoption. Models found in higher education originated from the business-to-business setting where businesses sell products and services to businesses as well as the business-to-consumer context.

    Judges for this award agreed that the findings will be "relevant and useful to a wide variety of institutions." As one judge noted: "(Educational institutions) are committing significant resources to branding and marketing efforts...and understanding how to do this work better and having a framework for evaluating outcomes is vital."

CASE is grateful to Grenzebach Glier and Associates for its generous support for the research awards program.

About CASE

CASE believes in advancing education to transform lives and society. As a global nonprofit membership association of educational institutions, CASE helps develop the communities of professional practice that build institutional resilience and success in challenging times. The communities include staff engaged in alumni relations, fundraising, marketing, student recruitment, stakeholder engagement, crisis communications and government relations. CASE is volunteer-led and uses the intellectual capital of senior practitioners to build capacity and capability across the world.

CASE has offices in Washington, D.C., London, Singapore and Mexico City. Member institutions include more than 3,700 colleges and universities, primary and secondary independent and international schools, and nonprofit organizations in 82 countries. CASE serves nearly 88,000 practitioners. For more information about CASE, please visit www.case.org.