About CASE

Pam Russell
Senior Director of Communications


For Immediate Release
April 21, 2016

Higher Education Marketing & Communications Leader Joins CASE as Vice President

WASHINGTON, D.C.—Michael Kiser, a higher education professional with an extensive background in communications and marketing, has been appointed vice president of marketing and communications at the Council for Advancement and Support of Education (CASE), it has been announced by CASE President Sue Cunningham.

Kiser, currently vice president for marketing and communications at Lafayette College, will join the CASE staff May 16. He comes to the position with more than 15 years of experience in comprehensive communications and marketing strategies, media relations, and development communications. He also has served frequently as a speaker and faculty member in CASE educational programs and other professional development arenas, and currently serves on the CASE Commission on Communications and Marketing.

"Michael brings a wealth of relevant marketing experience and strategic communications acumen to CASE," Cunningham said. "We are in the process of embarking on an ambitious strategic plan that will set the course for a reimagined CASE for years to come. The marketing and communications program supporting the plan will be critical to its success, and I am confident that Michael Kiser brings just the kind of thorough expertise and warm leadership that will guide our work in this area."

In his role at CASE, Kiser will be a member of the executive leadership team, the senior team that guides the strategic direction of the organization. The position is responsible for leading a communications and marketing strategy to advance CASE's vision and mission through an integrated approach on a global basis. Specifically, he will oversee departments responsible for strategic communications, promotional marketing, advocacy, CURRENTS magazine, and editorial projects.

"Much of what I've been able to accomplish over the course of my career has come because of my affiliation with CASE and its membership," Kiser said. "I'm eager to get to work with President Cunningham and the leadership team as we explore ways to extend both the reach and the impact of this incredible organization."

Prior to joining Lafayette, Kiser served as vice president for communications at Colby College and director of development communications at Virginia Polytechnic Institute and State University, after beginning his career in education at Randolph Macon Woman's College. He earned a bachelor's degree at Wabash College and a master's at Purdue University.

As a CASE volunteer, Kiser has served in recent years on the faculty of the CASE Summer Institute in Communications and Marketing, as chair of the CASE Campaign Communications Conference and the Institute for Senior Communications and Marketing Professionals, and as a judge of CASE international and regional competitions in websites, subsites, and social media programs.

He has received a number of CASE awards for his work in communications and marketing, including recognition for comprehensive institutional relations programs, social media outreach, magazine publishing, and donor stewardship.

As a member of the CASE Commission on Communications and Marketing, an international volunteer advisory group, Kiser has helped to frame and direct research related to communications and marketing programs and activities; evaluate practices and establish professional standards for the profession; and provide advice and counsel to CASE leadership to ensure that the organization's programs, products and services reflect current knowledge and emerging trends.

About CASE

CASE believes in advancing education to transform lives and society. As a global nonprofit membership association of educational institutions, CASE helps develop the communities of professional practice that build institutional resilience and success in challenging times. The communities include staff engaged in alumni relations, fundraising, marketing, student recruitment, stakeholder engagement, crisis communications and government relations. CASE is volunteer-led and uses the intellectual capital of senior practitioners to build capacity and capability across the world.

CASE has offices in Washington, D.C., London, Singapore and Mexico City. Member institutions include more than 3,700 colleges and universities, primary and secondary independent and international schools, and nonprofit organizations in 82 countries. CASE serves nearly 88,000 practitioners. For more information about CASE, please visit www.case.org.