About CASE

Pam Russell
Director of Communications


For Immediate Release
March 28, 2014

Experts Worldwide to Share Best Practices on Educational Fundraising, Other Advancement Topics at CASE Asia-Pacific Advancement Conference

HONG KONG—Engaging faculty in educational fundraising, cultivating young alumni and connecting with donors, students and others via social media are some of the leading topics of discussion at the CASE Asia-Pacific Advancement Conference 2014, which takes place on April 1-4, in Hong Kong.

The Council for Advancement and Support of Education is one of the largest international associations of educational institutions in the world. Headquartered in Washington, D.C., CASE also has offices in Singapore, London and Mexico City.

The conference is designed for professionals working at educational institutions in alumni relations, fundraising, marketing and communications, collectively called "advancement." The conference will focus on advancement at independent and international schools, and institutions of higher education.

Additional topics include connecting and engaging an international alumni network, benchmarking fundraising performances and building effective corporate partnerships. About 300 participants are expected to attend the conference, which features a notable line-up of advancement experts as well as education leaders.

One of the highlights of the conference is the opening plenary featuring a philanthropy panel comprising guest speakers David Mong, vice chairman of Shun Hing Group and chairman of the Shun Hing Education and Charity Fund; Cherry Tse, permanent secretary for education, Hong Kong Special Administrative Region; and Yap Su-Yin, CEO, Tan Chin Tuan Foundation. The session will be moderated by Bernadette Tsui, executive director, HKU Foundation and director, development and alumni affairs office, The University of Hong Kong.

The University of Hong Kong is the host institution for this year's main conference. Bernadette Tsui is the chair of the main conference on April 3-4. Julian Marland, director of development at the Canadian International School of Hong Kong, is the chair of the schools program on April 1-2. The Canadian International School of Hong Kong is the host institution for the schools program.

Other highlights of the conference include:

  • At the opening ceremony on Thursday, April 3, CASE will present the 2013 Asia-Pacific Leadership Award to a prominent education leader.
  • At the Conference Awards Luncheon on Friday, April 4, CASE will present and recognize the winners of the 2013 Circle of Excellence awards.

This conference in Asia underscores the growing importance of advancement in the region and elsewhere around the world as institutions work to secure private financial support, engage alumni and attract prospective students.

About CASE

CASE believes in advancing education to transform lives and society. As a global nonprofit membership association of educational institutions, CASE helps develop the communities of professional practice that build institutional resilience and success in challenging times. The communities include staff engaged in alumni relations, fundraising, marketing, student recruitment, stakeholder engagement, crisis communications and government relations. CASE is volunteer-led and uses the intellectual capital of senior practitioners to build capacity and capability across the world.

CASE has offices in Washington, D.C., London, Singapore and Mexico City. Member institutions include more than 3,700 colleges and universities, primary and secondary independent and international schools, and nonprofit organizations in 82 countries. CASE serves nearly 88,000 practitioners. For more information about CASE, please visit www.case.org.