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Pam Russell
Director of Communications
CASE
+1-202-478-5680
russell@case.org






 

For Immediate Release
Aug. 7, 2013

College and University Fundraisers Predict Continued Growth in Giving in 2013-14

Washington, D.C.—College and university fundraisers are beginning the new academic year with optimism, predicting a 6.2 percent increase in giving for 2013-14, according to survey results released by the Council for Advancement and Support of Education.

The projected increase follows estimated growth of 7.1 percent for the year just ended.

The CASE Fundraising Index, or CFI, is conducted twice a year and asks fundraising professionals to estimate the level of charitable giving to their institutions for the 12-month period just ended and to predict the level for the 12 months ahead. 

 

CASE Fundraising Index Rate of Change in Giving to Education, estimate and forecast

 

In addition to fundraising estimates for colleges and universities, the CFI includes estimates for pre-collegiate independent (private) schools.

The independent school respondents estimated an increase of 4.8 percent in fundraising for 2012-13 and predicted an increase of 4.3 percent in 2013-14.

"There is a lot to like in these latest CFI results," said CASE President John Lippincott. "Most important, they indicate donors continue to place a very high priority on education in making their philanthropic decisions.

"The results also suggest that donations are not only growing but that they are growing at a faster rate than the average for the past 20 years. And, if the prediction for the current academic year holds true, giving to education will surpass the high watermark set just prior to the global economic downturn."

Giving to colleges and universities peaked at $31.6 billion in 2007-08. After a significant decline during the recession, donations recovered to $31.0 billion in 2011-12, according to the annual Voluntary Support of Education Survey conducted by the Council for Aid to Education.

Lippincott stressed that the CFI percentages are averages and that performance at individual institutions will vary based on a variety of factors, such as the maturity of the fundraising program and whether or not the institution is in a campaign.

Lippincott said the CFI is intended to complement work being done by other organizations that provide detailed analyses of giving based on actual results reported several months after the close of the calendar or academic year. It is also intended to help fundraisers set preliminary benchmarks for past and future performance.

The CFI is based on an online survey of senior-level fundraising professionals at more than 2,357 CASE-member institutions in the United States conducted during July. The July 2013 CFI survey had a response rate of 11.7 percent. Results of the CFI since its inception in July 2008 can be found on the CASE website.

The 20-year average growth rate for giving to education (5.8 percent) is based on the Council for Aid to Education's annual Voluntary Support of Education survey.

About CASE

CASE believes in advancing education to transform lives and society. As a global nonprofit membership association of educational institutions, CASE helps develop the communities of professional practice that build institutional resilience and success in challenging times. The communities include staff engaged in alumni relations, fundraising, marketing, student recruitment, stakeholder engagement, crisis communications and government relations. CASE is volunteer-led and uses the intellectual capital of senior practitioners to build capacity and capability across the world.

CASE has offices in Washington, D.C., London, Singapore and Mexico City. Member institutions include more than 3,700 colleges and universities, primary and secondary independent and international schools, and nonprofit organizations in 82 countries. CASE serves nearly 88,000 practitioners. For more information about CASE, please visit www.case.org.

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