About CASE

Pam Russell
Senior Director of Communications


For Immediate Release
Feb. 23, 2016

CASE to Launch New Membership Structure

Streamlined Approach Extends Benefits to All CASE Members

WASHINGTON, D.C.—The Council for Advancement and Support of Education has announced plans to adopt a new membership structure that will extend benefits to all professionals working in advancement services, alumni relations, communications, fundraising and marketing at member institutions. The new structure will launch July 1, 2016.

"Members spoke, and we listened," says Sue Cunningham, president of CASE. "The new benefits are a direct response to member requests for new and expanded CASE resources."

Cunningham notes that CASE is also in the midst of a consultative strategic planning process, which will conclude in July 2016. The new membership structure and the strategic plan work together to ensure that CASE offers the services members need. The two parallel initiatives complement each other as CASE re-imagines itself to provide the best support and resources for members now and in the future.

"CASE is building its future from a position of strength," Cunningham says. "We are very keen to listen and to understand how we can best support our members who are striving to make a difference in the world. At a time of challenge and change in our sector, we seek to advance education to transform lives and society."

The current CASE membership structure is institutionally based, using a system of standard and premier-level memberships. Under the new streamlined model, that system will end, and all staff who work at member institutions in advancement services, alumni relations, communications, fundraising and marketing will be included in one membership category. They will have full access to the complete portfolio of CASE products and services, including the following new or expanded offerings:

  • Complimentary CASE online webinars. CASE offers more than 30 online webinars each year on educational fundraising, alumni relations, advancement services, communications and marketing topics. Archived recorded webinars from 2015 and 2014 will also be available to all CASE members. Currently, CASE charges a $215 registration fee per webinar.
  • Digital subscription to CURRENTS. This award-winning publication addresses trends and best practices in advancement services, alumni relations, communications, fundraising and marketing at educational institutions. Previously a premier-level benefit, the magazine will be available to all members through its digital version. Print copies of CURRENTS will also be included in the new membership structure.
  • Access to the CASE Information Center. The InfoCenter, staffed by a team of professional librarians, provides targeted resources on topics related to all areas of advancement. Currently, access to the InfoCenter is limited to premier-level members.
  • Membership in the CASE Affiliated Student Advancement Program. This organization of student advancement programs fosters and enhances student involvement in alumni relations, communications, fundraising, marketing and related areas. The current fee for CASE ASAP is $215 a year.

CASE conducted market research to explore member needs and satisfaction with current CASE-member benefits. Results of the research consistently indicated that members see great value in the new membership package, which they said is inclusive, simple, beneficial and streamlined.

"CASE is responding to the feedback that we have received from our membership worldwide in building a more inclusive, and accessible, set of membership benefits for CASE," Cunningham says. "CASE is one of the largest educational associations in the world. Access to CASE tools and resources is more important than ever as educational institutions turn to the communities of professional practice CASE serves to help build and strengthen their institutions. We have re-imagined their CASE membership to provide even greater support for the vital work that they do."

The membership benefits and dues change will affect renewing members on the anniversary of their membership renewal, but as of July 1, 2016, all members can register their advancement staff to receive CASE benefits and services.

About CASE

CASE believes in advancing education to transform lives and society. As a global nonprofit membership association of educational institutions, CASE helps develop the communities of professional practice that build institutional resilience and success in challenging times. The communities include staff engaged in alumni relations, fundraising, marketing, student recruitment, stakeholder engagement, crisis communications and government relations. CASE is volunteer-led and uses the intellectual capital of senior practitioners to build capacity and capability across the world.

CASE has offices in Washington, D.C., London, Singapore and Mexico City. Member institutions include more than 3,700 colleges and universities, primary and secondary independent and international schools, and nonprofit organizations in 82 countries. CASE serves nearly 88,000 practitioners. For more information about CASE, please visit www.case.org.