About CASE

Pam Russell
director of communications


May 15, 2012

CASE Releases Survey Results on Evolving Alumni

WASHINGTON, D.C.-A CASE survey on alumni relations programmes outside of North America reveals that frequent communications via e-newsletters and alumni magazines and more holiday excursions can increase the number of donors for these institutions.

An analysis of data from the international survey builds a statistical picture of which alumni services and activities are associated with greater success. The measures of success, as defined by alumni relations professionals serving on a CASE steering group, were the numbers of attendees at events, volunteers and donors.

Nearly 75 institutions from 10 countries took part in the 2012 International CASE Alumni Relations Survey, which was first launched in 2007. The respondents are at different stages of programme maturity, which affects their capabilities and offerings.

Other key findings:

  • To increase attendees at events, alumni relations staff need to put on more events and connect with potential attendees via email or e-newsletters.
  • Investing in communications, both print and online, positively impacts donor numbers.
  • Alumni relations operations pay off in terms of donors overtime, not immediately.
  • Staff, budget and time spent developing programmes and hosting events build relationships with attendees, volunteers and donors that lead to success.

Rachel Dyson, chair of the ICARS analysis group, notes that the data demonstrates that it takes time to develop a successful alumni relations programme.

"But given time and investment, it is possible to create a successful programme that delivers tangible results for your institution," she says.

About CASE

CASE believes in advancing education to transform lives and society. As a global nonprofit membership association of educational institutions, CASE helps develop the communities of professional practice that build institutional resilience and success in challenging times. The communities include staff engaged in alumni relations, fundraising, marketing, student recruitment, stakeholder engagement, crisis communications and government relations. CASE is volunteer-led and uses the intellectual capital of senior practitioners to build capacity and capability across the world.

CASE has offices in Washington, D.C., London, Singapore and Mexico City. Member institutions include more than 3,700 colleges and universities, primary and secondary independent and international schools, and nonprofit organizations in 82 countries. CASE serves nearly 88,000 practitioners. For more information about CASE, please visit www.case.org.