About CASE

Pam Russell
director of communications


For Immediate Release
October 19, 2009

CASE Launches Two-Year Pilot Program in Latin America with Appointment of Coordinator

WASHINGTON, D.C.-The Council for Advancement and Support of Education has appointed Ximena Gudiño to the newly created position of Latin America coordinator (coordinadora para Latinamerica) as part of a two-year pilot project to expand services in the region.

CASE is an international association that provides training and professional development, research, information and standards for fundraising, communications, marketing and alumni relations professionals who work at colleges, universities and schools.

In her new position, Gudiño will oversee training courses and seminars, translate selected CASE communications into Spanish and work closely with members and volunteer leaders in Mexico and other parts of Latin America. Previously, Gudiño served as coordinator of Congreso CASE México 2009, which attracted participants from across Latin America. The CASE Latin America office is located in Mexico City at the Universidad Anahuac, which offered to provide free office space for the pilot project.

CASE launched the two-year pilot program in response to a growing interest and need in the region for training and services that will help institutions grow private financial support, engage alumni and market to prospective students, their parents and others.

John Lippincott, president of CASE, says Gudiño brings enthusiasm, energy and a passion for education and advancement to the new position.

"Ximena is well-acquainted with CASE and our members in Latin America thanks to her outstanding work earlier this year as coordinator of our CASE Mexico conference," Lippincott says. "She will serve as a key liaison for CASE and our members."

Gudiño, who assumed her new responsibilities Oct. 19, can be reached at gudino@case.org.

About CASE

CASE believes in advancing education to transform lives and society. As a global nonprofit membership association of educational institutions, CASE helps develop the communities of professional practice that build institutional resilience and success in challenging times. The communities include staff engaged in alumni relations, fundraising, marketing, student recruitment, stakeholder engagement, crisis communications and government relations. CASE is volunteer-led and uses the intellectual capital of senior practitioners to build capacity and capability across the world.

CASE has offices in Washington, D.C., London, Singapore and Mexico City. Member institutions include more than 3,700 colleges and universities, primary and secondary independent and international schools, and nonprofit organizations in 82 countries. CASE serves nearly 88,000 practitioners. For more information about CASE, please visit www.case.org.