About CASE

Rae Goldsmith


Pam Russell
Director of Communications


For Immediate Release
Dec. 1, 2008

CASE Launches Second Advancement Conference in Asia-Pacific Region

Experts from around the globe to discuss challenges facing educational institutions

HONG KONG-Educational fundraising in today's difficult economic climate will be one of the leading topics of discussion at the 2008 CASE Asia-Pacific Advancement Conference, which takes place Dec. 2-5, at Hong Kong International School and the Harbour Plaza Hong Kong.

CASE is the Council for Advancement and Support of Education, the largest international association of educational institutions in the world.

Additional topics include taking advantage of the next generation in Web technology and understanding etiquette, cultural issues and protocol in different Asia-Pacific countries.

The conference, "Your Harbour, Your Horizon," is designed for professionals who work at educational institutions in alumni relations, fundraising, marketing and communications, collectively called "advancement." The conference will focus on advancement at independent and international schools and institutions of higher education.

More than 300 participants are expected at the conference, which features a notable lineup of advancement experts as well as education leaders, including Alan Finkel, chancellor of Monash University in Melbourne; Way Kuo, president of City University of Hong Kong; Stephen Toope, president of the University of British Columbia; and Lap-Chee Tsui, vice chancellor and president of the University of Hong Kong.

At the conference gala dinner on Thursday, Dec. 4, CASE will present Circle of Excellence awards for exceptional achievement to the University of Melbourne (marketing and communications); the Hong Kong Polytechnic University (special events) and the University of Waterloo (alumni relations programming). Paul Sheahan, headmaster of the prestigious Melbourne Grammar School in Australia, will receive the 2008 CASE Asia-Pacific Chief Executive Leadership Award for his outstanding service to education and the wider community.

This is the second comprehensive CASE conference in Asia and underscores the growing importance of advancement in the region and elsewhere around the world as institutions work to secure private financial support, engage alumni and attract prospective students. CASE, based in Washington, D.C., also has offices in Singapore and London.

About CASE

CASE believes in advancing education to transform lives and society. As a global nonprofit membership association of educational institutions, CASE helps develop the communities of professional practice that build institutional resilience and success in challenging times. The communities include staff engaged in alumni relations, fundraising, marketing, student recruitment, stakeholder engagement, crisis communications and government relations. CASE is volunteer-led and uses the intellectual capital of senior practitioners to build capacity and capability across the world.

CASE has offices in Washington, D.C., London, Singapore and Mexico City. Member institutions include more than 3,700 colleges and universities, primary and secondary independent and international schools, and nonprofit organizations in 82 countries. CASE serves nearly 88,000 practitioners. For more information about CASE, please visit www.case.org.