About CASE

Pam Russell
Editorial & Media Director


For Immediate Release
July 15, 2018

CASE Launches Global Resource for Educational Advancement-Related Metrics; Announces Acquisition of the Voluntary Support of Education Survey

WASHINGTON, D.C.—The Council for Advancement and Support of Education today announced the launch of "AMAtlas," a global resource for educational advancement-related metrics, benchmarks and analytics. As a stepping stone in developing this new resource, CASE has acquired the Voluntary Support of Education annual survey, its associated historical U.S. and Canadian data and an interactive online database from the Council for Aid to Education.

AMAtlas will, over time, serve as a comprehensive, data-rich resource for schools, universities and colleges that are eager to use data to inform the work they do in alumni relations, communications, fundraising, marketing and allied areas of advancement.

Sue Cunningham, president and CEO of CASE, says AMAtlas will fulfill an unmet need for reliable data, relevant in the U.S. and around the world, which will allow educational institutions to benchmark their data and develop comprehensive metrics for their fundraising, alumni relations and marketing programs.

"Education transforms lives and society. Institutional advancement is a vital component of this work in all the parts of the world in which CASE operates. CASE's AMAtlas will serve as a locus for global advancement leaders to support data-driven decision-making and benchmarking for their institutions," says Cunningham. "With the launch of AMAtlas, CASE is creating a resource that will support our 3,700 members in 77 countries, providing access to data that is invaluable worldwide for strategic decision making."

CASE currently conducts more than 20 surveys globally, including the Ross-CASE Survey and the CASE Compensation Survey. These surveys, along with the VSE survey, which is recognized as the definitive resource of charitable giving to education institutions in the United States, will be key parts of the new resource.

CAE has conducted the VSE survey since 1957. In 1999, it developed an online data collection and data mining platform for VSE. The platform was completely redesigned in 2018 to take advantage of advances in technology. It is now a state-of-the-art benchmarking tool that will reside in CASE's new global resource.

Roger Benjamin, president of Council for Aid to Education, says CAE decided to spin off the VSE survey and its online database so it could focus its resources on its core education assessment and learning initiatives.

"We are pleased to have found just the right home for our VSE survey with CASE," says Benjamin. "As a long-time sponsor of the survey and leader in the advancement community, CASE is perfectly positioned to expand on the excellent work of our staff led by VSE Director Ann Kaplan." Kaplan joins CASE as part of the VSE acquisition.

Cunningham notes that launching AMAtlas, with the VSE as an important catalyst, adds a highly valued and substantive benefit for CASE's members, which include schools, colleges and universities worldwide.

"CASE members will have access to the data collected via the annual VSE survey, including more than 30 years of fundraising data in North America, as well as data collected through more than 20 surveys that CASE conducts globally," Cunningham says. "In addition to collecting and analyzing this wealth of information, CASE will use the information to further best practices, inform advocacy efforts, and share trends and insights throughout CASE's programs, publications and services, equipping members and others with the vital insights needed to garner critical philanthropic support and engagement for their institutions.."

Fred Weiss, chief research and data officer, says the acquisition of the VSE survey along with CASE's current research initiatives are important first steps toward offering a comprehensive global data resource for its members.

"Our future plan is to pull together essential data from many different sources, including the VSE, Ross-CASE survey, the CASE Campaign Report, the CASE/CCAE Survey of Charitable Giving to Canadian Higher Education, the CASE Member Magazine Readership Survey and other data-rich resources, to build a reliable global database of advancement metrics," says Weiss.

CASE will launch data collection for the 2018 VSE survey in late July while other AMAtlas projects are ongoing.

About CASE

CASE believes in advancing education to transform lives and society. As a global nonprofit membership association of educational institutions, CASE helps develop the communities of professional practice that build institutional resilience and success in challenging times. The communities include staff engaged in alumni relations, fundraising, marketing, student recruitment, stakeholder engagement, crisis communications and government relations. CASE is volunteer-led and uses the intellectual capital of senior practitioners to build capacity and capability across the world.

CASE has offices in Washington, D.C., London, Singapore and Mexico City. Member institutions include more than 3,700 colleges and universities, primary and secondary independent and international schools, and nonprofit organizations in 82 countries. CASE serves nearly 88,000 practitioners. For more information about CASE, please visit www.case.org.