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Pam Russell
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Rupa Kotecha-Smith
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CASE Europe
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For Immediate Release
May 1, 2014

CASE Europe Supports Recommendations in New Report on Higher Education Philanthropy Workforce

Statement by CASE Europe Executive Director Kate Hunter

LONDON—CASE Europe welcomes the report. ‘An emerging profession: the higher education philanthropy workforce.' released today by the Higher Education Funding Council for England.

The 2012 ‘Review of philanthropy in UK higher education' (Pearce report) set the sector an ambitious goal of raising £2billion per year via philanthropy by 2022. To achieve this target, the UK higher education philanthropy workforce will need to double, if not triple, from its current level of 1,8421 fundraisers working in British universities.

The HEFCE report makes recommendations on how to attract, retain and develop the workforce needed to reach this potential. The publication of this report will help raise the profile of the fundraising profession, which has an increasingly significant role to play in the higher education sector. A talented, skilled and professional fundraising workforce is vital for philanthropy to continue to flourish in the UK's higher education sector. Data from the Ross-CASE survey of philanthropy to universities demonstrates that investment in fundraising staff correlates strongly with philanthropic income. The higher education fundraising community must now emerge as a full profession, raise its profile and attract more of the best graduates and talent from other sectors to deliver its potential. CASE fully supports the report's recommendations and looks forward to continuing its role as the leading global advancement association, sharing knowledge, delivering training and advocacy on behalf of this workforce and the educational institutions they serve.

CASE acknowledges the professional mobility and cross-learning between the higher education, cultural and the not-for-profit sectors. However, the context of higher education fundraising must continue to emphasise its relationship with the academic community. This is key for successful philanthropy in this sector. Following the publication of the 2012 Pearce report, CASE and Universities UK have been collaborating to address the challenge of further engaging academics in fundraising. This requires institutional leaders, academics and fundraisers collaborating to better understand their active part in fundraising.

We welcome the creation of the report's recruitment guide, retention guide, competencies and skills frameworks and induction passport as practical tools to aid universities' recruitment practices for better talent management and help them establish structured career progression within their institutions.

Its recommendations combined with new data from the 2012-13 Ross-CASE survey of philanthropy to UK universities, due to be published later this month, are invaluable to those in higher education looking to develop or improve their fundraising programmes.

During the past 10 years, the sector's approach to fundraising has been transformed. CASE Europe has played an important role in developing the profession, and the opportunities presented in the workforce report are welcomed.


CASE Europe has served and supported the UK higher education sector for more than 20 years and has played a pivotal role in professionalising the higher education fundraising workforce. This has been achieved through building a community which values sharing knowledge and practice. CASE is at the heart of practitioner-led training, networking, benchmarking, data and advocacy for this profession across the globe. Experienced higher education fundraisers will continue to place value in sharing knowledge and practice from equivalent institutions, and this sector offers career opportunities in a range of countries.

CASE welcomes an increased emphasis on professionalisation through qualifications, mentoring and coaching. Further practical advice on recruitment practice is also valuable. CASE provides knowledge and develops the skills set of philanthropy professionals and academics working in universities through specialised programmes such as the Spring Institute in Educational Fundraising, the Vice-Chancellors Fundraising Study Tour and the Development for Deans and Academics seminar. The CASE Europe Graduate Trainee scheme, now in its sixth year, identifies fundraising talent and potential leadership and raises the profile of higher education philanthropy as a career. CASE offers a global mentoring service to aid informal coaching.

1The Ross-CASE survey 2011-12

Notes to Editors

1.About CASE Europe

Headquartered in Washington, D.C., with offices in London, Singapore and Mexico City, the Council for Advancement and Support of Education is the professional organisation for advancement professionals who work in alumni relations, communications, fundraising, marketing and other areas.

CASE is one of the largest non-profit education associations in terms of institutional membership. Its membership includes more than 3,400 colleges, universities, independent elementary and secondary schools, and educational associates in 74 countries around the world. It serves nearly 65,000 advancement professionals on the staffs of its member institutions. CASE Europe currently has more than 400 members, of which 141 are higher education institutions in the UK. Each year CASE Europe presents more than 40 training and development opportunities to benefit advancement professionals in Europe.

CASE helps its members build stronger relationships with their alumni and donors, raise funds for campus projects, produce recruitment materials, market their institutions to prospective students, diversify the profession and foster public support of education. CASE also offers a variety of advancement products and services, provides standards and an ethical framework for the profession, and works with other organisations to respond to public issues of concern while promoting the importance of education worldwide.

2. The ‘An emerging profession: the higher education philanthropy workforce' report can be found on the HEFCE website 

HEFCE established the review of the philanthropic workforce in July 2013, in response to ‘Review of philanthropy in UK higher education: 2012 status report and challenges for the next decade' (the ‘Pearce report'). The Pearce report can be found on the HEFCE website.

The new report, ‘An emerging profession', aims to address the challenge of how to grow and develop the fundraising workforce in higher education. The review was chaired by Professor Dame Shirley Pearce, former Vice Chancellor of Loughborough University. The other review group members were:

  • Rory Brooks, Founder, Rory and Elizabeth Brooks Foundation
  • Nicola Dandridge, Chief Executive, Universities UK
  • Kate Hunter, Executive Director, Council for Advancement and Support of Education (CASE) Europe
  • Shaun Horan, Managing Director, Graham-Pelton
  • Joanna Motion, Partner, More Partnership
  • Edith Prak, Director of Development, Open University
  • Professor Sir Rick Trainor, Principal, King's College London.

3. In 2008 CASE Europe was awarded a three-year, £1.5million grant from the Higher Education Funding Council for England (HEFCE) to deliver fundraising training and support for 158 higher education institutions participating in the U.K. government's matched funding scheme for voluntary giving. See more about the scheme.

4. The Ross-CASE survey is carried out annually by the National Centre for Social Research (NatCen) on behalf of the Ross Group and the Council for Advancement and Support of Education (CASE) in Europe. It is the only detailed source of information on higher education philanthropic giving in the UK. The 2012-13 survey will be published later this month. See more about the survey.

5. Find out more about CASE Europe.