About CASE

Anna Wallace
interim marketing and communications manager
CASE Europe
020 7448 9955

Pam Russell
director of communications


For Immediate Release
27 January, 2012

CASE Europe Recognises Tricia King’s Excellence in Teaching with Award

LONDON - CASE Europe today announced the latest recipient of its Crystal Apple for Excellence in Teaching Awards at CASE Europe's Strategic Marketing Institute in York. Tricia King, pro-vice-master for student experience and director of external relations at Birkbeck, University of London, received the award for consistent excellence in teaching at 10 educational programmes for CASE Europe during the last seven years.

Speakers at CASE events around the world are scored by seminar delegates and rated on all aspects of their presentation. Those who earn average combined scores of 4.5 and above (on a 5-point scale) on their evaluations are recognised as being a CASE "stellar" speaker, a benchmark for excellent teaching. Only around 10 percent of CASE speakers worldwide achieve this high level of evaluation. The Crystal Apple recognises 10 stellar speaker scores.

Previous recipients of this award include Professor Peter Slee, deputy vice-chancellor at the University of Huddersfield, and more recently Nick Blinco, director of development and alumni at the University of Birmingham. King is the second UK marketing professional to receive the accolade.

"CASE Europe is delighted to honour Tricia King with a CASE Crystal Apple for excellence in teaching," says Kate Hunter, executive director for CASE Europe. "It is a fitting award which recognises her dedication to the advancement profession. Tricia has given tirelessly of her time and generously passed her wealth of knowledge to fellow practitioners. Her ability to combine a strategic approach with her own engaging personal communication style is well known."

King is a member of the senior leadership team at Birkbeck, University of London, where she is responsible for marketing, student recruitment, widening participation, communications, web, events, alumni and fundraising.

King has worked in marketing and communications in higher education for 17 years and previously in arts marketing. Under her leadership, Birkbeck won the Outstanding Communications/Marketing Team prize at the 2009 THE Leadership and Management Awards. King is also a CASE Europe trustee.

About CASE

CASE believes in advancing education to transform lives and society. As a global nonprofit membership association of educational institutions, CASE helps develop the communities of professional practice that build institutional resilience and success in challenging times. The communities include staff engaged in alumni relations, fundraising, marketing, student recruitment, stakeholder engagement, crisis communications and government relations. CASE is volunteer-led and uses the intellectual capital of senior practitioners to build capacity and capability across the world.

CASE has offices in Washington, D.C., London, Singapore and Mexico City. Member institutions include more than 3,700 colleges and universities, primary and secondary independent and international schools, and nonprofit organizations in 82 countries. CASE serves nearly 88,000 practitioners. For more information about CASE, please visit www.case.org.