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Pam Russell
Director of communications
CASE
+1-202-478-5680
russell@case.org






 

For Immediate Release
November 17, 2009

CASE Appoints Vice President to Lead Marketing and Membership Initiatives

WASHINGTON, D.C.—The Council for Advancement and Support of Education has appointed Ron Mattocks, an association and nonprofit consultant with expertise in marketing and membership development, as vice president of marketing, membership and external relations.

In his new role, effective Dec. 1, Mattocks will oversee CASE initiatives in marketing, membership, corporate relations, and government relations and institutionally related foundations.

"Ron brings to CASE a wealth of membership and marketing experience, both as an association executive and a consultant," said CASE President John Lippincott. "As a former CASE member, he is also attuned to advancement and the needs of advancement professionals.

"Ron is a strategic thinker and leader who understands what connects members with associations, how to reinforce a strong brand, the value of mutually beneficial relationships with corporate partners, and the role of advocacy as a member service," Lippincott added. "He is ideally suited to lead CASE's marketing and membership initiatives at this critical time in our growth as an international association serving educational institutions around the world."

Since 2003, Mattocks has been principal of Mattocks & Associates Inc., an association and nonprofit consulting practice focusing on marketing, sales, strategic pricing, new business development, member retention and other areas.

Previously, he held senior-level marketing and membership roles at the American College of Cardiology, the American Society for Training and Development, the American Academy of Ophthalmology and the New Jersey Hospital Association. In addition, he has served as assistant vice president for institutional advancement at Rowan University in New Jersey.

Mattocks said he is "delighted to join the team at CASE in support of its members."

"There has never been a time when access to education has been so important to the success of so many people worldwide," he added. "CASE enables that access by helping its members build engagement, understanding and financial sustainability for schools, colleges and universities."

Mattocks, who speaks and writes about nonprofit management, is the author of the book Zone of Insolvency: How Nonprofits Avoid Hidden Liabilities and Build Financial Strength (Wiley, 2008).

In addition to serving on several nonprofit boards, he has been a member of the American Society of Association Executives, the Association of Fundraising Professionals, the Public Relations Society of America and the Institute of Management Consultants.

Mattocks earned master's degrees in management from the University of Pennsylvania and in education/public relations from Rowan University. He earned a bachelor's degree from Philadelphia Biblical University and holds certification as an association executive and is accredited in public relations.

About CASE

CASE believes in advancing education to transform lives and society. As a global nonprofit membership association of educational institutions, CASE helps develop the communities of professional practice that build institutional resilience and success in challenging times. The communities include staff engaged in alumni relations, fundraising, marketing, student recruitment, stakeholder engagement, crisis communications and government relations. CASE is volunteer-led and uses the intellectual capital of senior practitioners to build capacity and capability across the world.

CASE has offices in Washington, D.C., London, Singapore and Mexico City. Member institutions include more than 3,700 colleges and universities, primary and secondary independent and international schools, and nonprofit organizations in 82 countries. CASE serves nearly 88,000 practitioners. For more information about CASE, please visit www.case.org.

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