About CASE

Pam Russell
Senior Director of Communications


For Immediate Release
July 23, 2015

CASE Appoints Vice President of International Operations

WASHINGTON, D.C.—The Council for Advancement and Support of Education has named Tricia King to the position of vice president of international operations, effective Nov. 2.

CASE, a nonprofit membership association, helps schools, colleges and universities build and strengthen their programs in advancement services, alumni relations, communications, fundraising, marketing and related fields. Headquartered in Washington, D.C., CASE has regional offices in London, Singapore and Mexico City that support the ongoing operations of CASE Europe, CASE Asia-Pacific and CASE América Latina.

As vice president for international operations, King will be instrumental in the global development of CASE, working with the three regional offices and providing strategic leadership while ensuring effective coordination and collaboration with CASE headquarters. She will be based in CASE's London office.

King comes to CASE from Birkbeck, University of London where she is part of the leadership team serving as pro-vice-master for strategic engagement as well as director of external relations for nearly 11 years. King has broken through glass ceilings in the UK where it is still rare for people with a professional background to take on cross-institutional strategic roles. At a time of turbulence in the sector globally, King is well-known for her advocacy of the value of advancement skills in the strategic mix. Previously, King served as director of marketing, recruitment and admissions at Roehampton University in London and as head of marketing at York St. John University in the City of York.

King is a long-time volunteer of CASE, serving as a trustee on the CASE Europe Board of Directors for eight years and as a member of the CASE Communications and Marketing Commission for three years. She is also a frequent presenter at CASE conferences worldwide and was presented in 2012 with the CASE Crystal Apple for Excellence in Teaching Award. In addition, King is a 2014 recipient of the CASE Europe Distinguished Service Award.

CASE President Sue Cunningham says King's selection as vice president of international operations was a unanimous choice by the selection panel comprised of senior volunteer leaders from four continents.

"I have no doubt that Tricia, with her depth and breadth of experience across advancement in higher education, combined with her long-term leadership as a CASE volunteer, will stand her in excellent stead with our global membership," Cunningham says. "This is a pivotal time for CASE as we consider how best to build on success to establish our impactful future in advancing education. I can think of no one better to join the senior leadership team to help us in our strategy and planning."

Sir David Greenaway, chair of the CASE Europe Board of Trustees and vice chancellor of the University of Nottingham UK, agrees that King will be a significant asset to CASE.

"Her experience and expertise will be invaluable to the future development of CASE global," Greenaway says.

Peter Mathieson, chair of the CASE Asia-Pacific Board and vice chancellor of Hong Kong University, adds: "I was pleased to be part of the selection process, and I was very impressed with Tricia King's commitment and energy, her deep knowledge of CASE and the vision she will bring to the new role. I am greatly looking forward to working with her."

King says she is delighted for the opportunity to support the work that CASE does on behalf of educational institutions and advancement professionals worldwide.

"For nearly two decades, I have worked as an advancement professional across all strands of our work- alumni relations, communications, fundraising, marketing and other related areas," King says. "For that whole time, I have also been a committed CASE volunteer, working at the heart of our remarkable community of practice across the world. This opportunity to combine my professional passion for the transforming power of education with my volunteering energy to support the important work of CASE is a dream job."

King replaces Amir Pasic, who stepped down from the position earlier this year to become dean of the Lilly Family School of Philanthropy.

About CASE

CASE believes in advancing education to transform lives and society. As a global nonprofit membership association of educational institutions, CASE helps develop the communities of professional practice that build institutional resilience and success in challenging times. The communities include staff engaged in alumni relations, fundraising, marketing, student recruitment, stakeholder engagement, crisis communications and government relations. CASE is volunteer-led and uses the intellectual capital of senior practitioners to build capacity and capability across the world.

CASE has offices in Washington, D.C., London, Singapore and Mexico City. Member institutions include more than 3,700 colleges and universities, primary and secondary independent and international schools, and nonprofit organizations in 82 countries. CASE serves nearly 88,000 practitioners. For more information about CASE, please visit www.case.org.