About CASE

Pam Russell
director of communications


For Immediate Release
July 19, 2010

Alumni Go Europe Partners Release Findings of Two-Year Alumni Relations Project

CASE Europe, Universities in Spain, Germany and Austria Share Best Practices with Colleagues Across Europe

LONDON—Members of the "Alumni go Europe" partnership have released a report on the results of a two-year project to strengthen and enhance alumni relations programmes at European universities.

CASE Europe, the University of Linz in Austria, the University of Navarra in Spain and the University of Siegen in Germany are partners of the Alumni go Europe project, which is funded as part of the European Commission's Lifelong Learning programme.

The report, which is available at no cost, features proven ideas and suggestions as well as group findings for alumni relations practitioners, especially those who are new to the field. A few examples in the report include:

  • Work with volunteers and students to help alumni relations practitioners support the activity.
  • Organize fewer, more focused events each year. Concentrate on running those events which have good attendance levels.
  • Organize low-cost events where possible by sharing costs with other departments.
  • Be targeted and realistic about what you can do when it comes to online communications-don't follow every new trend just for the sake of it.

From 2008 to 2010, alumni relations practitioners with the University of Linz in Austria, the University of Navarra in Spain and the University of Siegen in Germany met with CASE Europe staff in seven European cities to discuss ways to strengthen alumni programmes and networking between institutions. UK colleagues from the Universities of Birmingham, Liverpool, Reading, University College London, Birkbeck and the School of Oriental and African Studies also participated in the project.

"Alumni relations is an emerging profession and function at European institutions," says Kate Hunter, executive director of CASE Europe. "This programme provided an opportunity for practitioners to network, share best practices and gather broader perspectives with colleagues in different countries."

The participants discussed a variety of topics during the meetings, including key performance indicators in alumni relations through benchmarking, the working relationship between fundraising and alumni relations and volunteer management.

About CASE

CASE believes in advancing education to transform lives and society. As a global nonprofit membership association of educational institutions, CASE helps develop the communities of professional practice that build institutional resilience and success in challenging times. The communities include staff engaged in alumni relations, fundraising, marketing, student recruitment, stakeholder engagement, crisis communications and government relations. CASE is volunteer-led and uses the intellectual capital of senior practitioners to build capacity and capability across the world.

CASE has offices in Washington, D.C., London, Singapore and Mexico City. Member institutions include more than 3,700 colleges and universities, primary and secondary independent and international schools, and nonprofit organizations in 82 countries. CASE serves nearly 88,000 practitioners. For more information about CASE, please visit www.case.org.