About CASE
CASE History

Review the timeline for an overview of the events crucial to CASE's development as well as organizations that were predecessors of CASE.

CASE's Predecessor Organizations: 1913-1974

CASE Timeline: 1974-Present

2015-In January, John Lippincott, CASE's ninth president, retires after leading the association for 11 years.

In March, Sue Cunningham joins CASE as its tenth president.  

John Middleton joins CASE as executive director of CASE Europe in May.  

CASE launches the CASE Asia-Pacific Board of Directors and appoints to it nine senior educational leaders.  

In June, CASE announces the six winners of its inaugural Platinum Categories awards program, a collaboration between CASE and its eight districts.   

CASE begins a five-phase, year-long strategic planning process to define CASE's vision and map its future.  

Association Media and Publishing awards CASE EXCEL awards for BriefCASE, Community College Advancement News, the 2015 CASE-NAIS program and Advancement Talk podcast.

2014-CASE celebrates its 40th anniversary.

In January, John Lippincott, CASE's longest serving president, announces his retirement. To honor his contributions to CASE and the field, the CASE Board of Trustees creates the John Lippincott Award for Global Advancement and Support of Education in August.

CASE creates its online communities. It also launches its first virtual conference on engaging community college alumni in March and its first virtual career fair.

In August, CASE receives approval from the Carnegie Corporation of New York Board of Trustees for a two-year, $450,000 grant to support activities in Africa.  

A CASE taskforce to address advancement issues at historically black colleges and universities is launched.  

Association Media and Publishing honors CASE with two EXCEL awards for CURRENTS and for the CASE book, Net Proceeds: Increased Revenue from Enrollment and Advancement—Guaranteed.

2013-CASE honors the 100th anniversary of the Association of Alumni Secretaries, the first association for educational advancement professionals and one of CASE's predecessor organizations.

More than 120 institutions participate in CASE's inaugural Student Engagement and Philanthropy Day in February.  

CASE records nearly 40 percent growth in community college membership.    

CASE creates and appoints 14 volunteer leaders to the Asia-Pacific Advisory Council.

2012-After the April 2012 Social Media and Community conference, CASE starts bimonthly Twitter chats on issues and best practices related to social media and advancement.

CASE launches a mobile version of its website.

CASE launches its first community college advancement conference in October, welcoming 450 participants.

CASE Europe holds its first conference in Dutch, CASE Lowlands 2012, on best practice in Dutch and Flemish alumni relations and fundraising.

2011-CASE introduces premier-level membership to replace professional membership. New benefits include a weekly management newsletter, a podcast and the MatchMyGift app.

The CASE Center for Community College Advancement is created with a new director and resources dedicated to strengthening CASE's commitment to community colleges.

CASE establishes an ongoing presence in Latin America with an office in Mexico City.

CURRENTS and the CASE book Across Frontiers: New International Perspectives in Educational Fundraising receive first-place awards from the Association for Media and Publishing.

Three official Twitter accounts (@caseadvance, @caseasap and @caseconference) are created.

New conferences and workshops are created in Thailand, Mexico and Nigeria.

2010-CASE-NAIS holds its 40th annual independent schools conference in January.

CASE introduces CASE on Campus to bring tailored workshops of content-specific training to advancement staff on college and university campuses.

The Asia-Pacific office launches its Institute for Alumni Relations Professionals.

Select CURRENTS articles become available in Spanish, Chinese and French.

CASE adds its first-ever e-book to the CASE Store.

An associate partner level is created for educational partners so that smaller firms are able to participate in the CASE community.

The CASE Social Media Blog is launched.

Select live conference sessions are made available through simulcasts.

2009-CASE begins the year with a reorganized structure designed to enhance service to members, respond to changes in the profession and more closely align related offices internally.

The CASE Member Magazine Readership online survey, sponsored by Qualtrics, is created to help members evaluate how readers view their campus magazine and benchmark the results.

CASE launches its Benchmarking Toolkit, a state-of-the-art survey tool that helps advancement professionals benchmark activities, staffing, budgets and other aspects of their programs with peer institutions.

BriefCASE, CASE's monthly newsletter, is redesigned to provide targeted variable content for professional and general members in North America, Europe, Asia-Pacific and other regions.

CASE finishes the year with a robust website redesign and an expanded social media presence on Facebook and LinkedIn

2008-The CASE Board of Trustees adopts strategic initiatives for 2008-2013 in April. The initiatives build upon priorities that have been integrated into CASE operations during the previous five years: diversification of the profession, the internationalization of the organization, research and use of technology to serve members.

CASE launches the CASE Fundraising Index at the July 2008 Summit for Advancement Leaders. The CFI is based on a survey of senior fundraising professionals at universities, colleges and independent schools in the United States. The CFI gauges the outlook for fundraising in the coming year and benchmarks early estimates for the year just ended.

CASE Asia-Pacific moves its office to the Shaw Foundation Alumni House at the National University of Singapore in September.

2007-CASE opens an Asia-Pacific office in May 2007 to serve the evolving needs of the growing advancement profession throughout Asia, Australia and New Zealand. CASE Asia-Pacific is located in Singapore.

CASE Europe moves its offices to 5-11 Worship Street in London.

2006-CASE holds its first Asia-Pacific conference March 1-3 in Singapore. Its success prompts trustees to make the historic decision to open an office in Asia. CASE Asia-Pacific is slated to open in the near future.

CASE holds its first Summit for Advancement Leaders, revamping the Annual Assembly to a conference that focuses on the needs of senior advancement professionals. The inaugural summit was held on July 9-11 in New York City. Prominent guests included CBS news anchor Bob Schieffer and philanthropist William H. Gates, Sr.

2005-CASE undertakes key initiatives to increase the diversity of the advancement profession. CASE holds a diversity summit attended by advancement professionals from across the country. Summit members identified 15 strategies for CASE to diversify the profession. Another achievement was the completion of a five-year partnership with the Kresge Foundation and the Southern Education Foundation that helped build capacity at historically black colleges and universities.

CASE Europe, the home base of CASE's international activities, marks its 10th anniversary with a review of its accomplishments that notes its impressive progress in international programming, membership and influence.

The Carnegie Corporation awards CASE a US$200,000 grant to further its partnership in support of six universities in Africa. By helping African institutional leaders build advancement programs, CASE is contributing to the revitalization of higher education and the economic development of the continent.

2004-The CASE Board of Trustees and the CASE Europe Board of Trustees hold their first joint meeting in Fontainebleau, France, and adopt the "Fontainebleau Principles," a statement of common purpose. CASE celebrates its 30th anniversary and the 10th anniversary of CASE Europe with a focus on the contributions of its volunteers and members.

2003-CASE begins its Online Speaker Series, a live, interactive professional development program delivered via the telephone and the Internet. CURRENTS undergoes the third redesign in its 26-year history, giving the magazine a more contemporary look. The Network, CASE's revamped, dynamic, personalized website, is launched to make more resources and services readily available to professional members around the world.

2002-The CASE Board of Trustees unanimously adopts a five-year strategic plan which emphasizes strengthening member services, furthering the advancement profession, establishing global leadership in education advancement and leading change in advancement practice.

1999-CASE celebrates its 25th anniversary with important milestones. Membership this year reaches more than 2,900 colleges, universities and independent schools, serving more than 33,000 individuals around the world. Membership includes nearly 150 institutions in Europe and the United Kingdom. CASE creates the Chief Executive Leadership Award.

1998-CASE creates the Clarence J. Jupiter Fellowship Program in Institutional Advancement to diversify the advancement profession. The program provides up to eight professionals of color with mentorship and learning experiences at member institutions each year. The fellowships are modeled on an internship program created by CASE District I.

1307 New York Avenue1307 New York Ave.

1997-CASE purchases new headquarters at 1307 New York Ave., in Washington, D.C., with three other associations: the American Association of State Colleges & Universities, the National Association of State Universities and Land-Grant Colleges and the American Association of Colleges for Teacher Education.

CASE Europe Tavistock HouseCASE Europe Offices

1996-The first issue of EUROCASE, CASE Europe's newsletter, is published. CASE Europe moves into Suite 21a at Tavistock House North.

1995-CASE begins sponsoring the first of its listservs or online discussion groups. This innovation allows subscribers to connect with their peers via e-mail for discussions of advancement issues. The District Chairs Council, which brings together chairs from each of CASE's eight districts, is created. The first CASE Europe Board meeting is held at the Strand Palace Hotel in London.

1994-CASE Europe opens its offices in London, England. The CASE website is launched at www.case.org. Several of the association's long-time recognition programs become known as the Circle of Excellence Awards.

1993-CASE, the American Association of Fund-Raising Counsel, Association for Healthcare Philanthropy, and Association of Fundraising Professionals adopt the "Donor Bill of Rights." CASE reduces its nine commissions to three, focusing on alumni relations, communications and philanthropy. The "three-legged stool" concept of advancement—a concept that has been present in the discipline for a long time—is reinforced within CASE's organizational structure and strategic vision.


1982-The July/August issue of CURRENTS includes the first detailed study of advancement professionals, "We the People," based on a survey of CASE members. CASE co-sponsors the first national survey on public attitudes toward higher education.

America's Energy is Mindpower

1981-CASE, in conjunction with the Carnegie Foundation for the Advancement of Teaching, creates the U.S. Professor of the Year award. The first "National Support Higher Education Day" is held July 16, with the slogan "America's Energy is Mindpower." CASE also creates the Jefferson Medal to salute a college graduate who has made extraordinary contributions to American society.

11 Dupont Circle11 Dupont Circle

1980-CASE moves from One Dupont to 11 Dupont Circle. In conjunction with the National Association for College and University Business Officers, and with support from an Exxon Foundation grant, CASE begins developing a common cost-reporting standard for fundraising at educational institutions. Under the leadership of CASE President James L. Fisher, the project is completed in 1982.

The Changing World of College RelationsThe Changing World
of College Relations

1976-CASE publishes its first book, The Changing World of College Relations: History and Philosophy 1917-1975, by W. Emerson Reck.

Virginia Carter SmithVirginia Carter Smith

1975-CASE holds its first Annual Assembly, July 8-10, at the Palmer House in Chicago. The membership formally approves the name, the articles of incorporation, and nominations for the board of trustees. CURRENTS magazine debuts in September under editor Virginia Carter. The Summer Institutes are created.

Alice BeemanAlice Beeman

1974-The American College Public Relations Association and the American Alumni Council merge to create the Council for Advancement and Support of Education, a name selected from more than 400 suggestions. The organization's articles of incorporation are signed Nov. 26, 1974, and the headquarters are at One Dupont Circle in Washington, D.C. Edwin Crawford is the first board chair and Cletis Pride is interim president. CASE has 1,835 institutional members and 7,200 member representatives. "We Will," a 16-commitment pledge adopted by the members of the Joint Study Committee, is sent to members of the dissolving organizations. In September of that year, Alice L. Beeman, then chief executive officer of the American Association of University Women, is chosen as president.

CASE's Predecessor Organizations: 1913-1974

1913-The Association of Alumni Secretaries is formed.

1946-The AACNB changes its name to the American College Public Relations Association.

1917-The American Association of College News Bureaus (AACNB) is formed.

1955-ACPRA, AAC and the Council for Financial Aid to Education begin a nationwide survey of gifts and grants to American colleges and universities. The AAC's statement of purpose for the first time mentions a commitment to independent schools.

1918 -The Alumni Magazines Associated is formed.

1958-AAC and ACPRA hold the Greenbrier Conference on Advancing Understanding and Support of Higher Education at the Greenbrier resort in West Virginia. The conference becomes known as "Greenbrier I."

1919-The Association of Alumnae Secretaries is formed.

1962-A joint commission is formed by AAC and ACPRA to consider closer cooperation.

1923-The Association of Alumnae Secretaries and Association of Alumni Secretaries merge.

1968-AAC and ACPRA hold their first national convention together, in Miami Beach. Several joint district meetings are held by the organizations.

1925-The Association of Alumni Funds is formed.

1971-The first meeting of the Wells Commission. The commission is a study group on how to minimize program duplication by the AAC and the ACPRA. Chaired by Herman Wells, chancellor of the University of Indiana, he advises that "federation of the two bodies" should be pursued.

1927-The American Alumni Council is formed through the merger of the Association of Alumni Secretaries, Alumni Magazines Associated, and the Association of Alumni Funds.

1973-The AAC-ACPRA Joint Study Committee, a successor to the Wells Commission, lays the groundwork for a merger and sets Sept. 1, 1974, as the implementation date. Among its purposes was "to continue and to further develop sound relationships between educational institutions and their supporting constituencies. . . and to offer programs that. . .develop professional skills in publications, fundraising, public relations and management."

1930-The AACNB changes its name to the American College Publicity Association.