AMAtlas and Library

AMAtlas FAQs

What is happening/What is it?

Who is leading it?

What does this mean for all the existing CASE surveys: Ross-CASE, ICARS, Charitable Giving to Universities in Australia and New Zealand, Compensation Survey, CASE-CCAE, etc.?

Are CASE volunteers involved in the initiative?

Will there be additional fees for participating in this initiative?

The DRIVE/ Conference is CASE's conference on data, reporting and analytics. Is DRIVE/ related to this initiative?


What is happening/What is it?

CASE has announced on July 15, 2018, the creation of a new global resource—AMAtlas—for educational advancement-related metrics, benchmarks and analytics. This new initiative will serve as a comprehensive, data-rich resource for schools, universities and colleges that are eager to use data to inform their work in alumni relations, communications, fundraising, marketing and allied areas of advancement.

The data collected will be used to help inform thought leadership, best practices, curriculum for conferences, webinars, articles and advocacy efforts.

As part of the announcement, CASE has acquired, from the Council for Aid to Education (CAE), the Voluntary Support of Education (VSE) annual survey, its associated historical U.S. and Canadian data and Data Miner—an interactive online database.

CASE already conducts more than 20 surveys globally, including the Ross-CASE Survey and the CASE Compensation Survey. These surveys, along with the VSE Survey—recognized as the definitive resource of charitable giving to education institutions in the United States—will be key parts of the new resource.


Who is leading it?

AMAtlas is operated by CASE. AMAtlas is led by CASE's new chief research and data officer and a team of longtime CASE staff, as well as the staff members who are part of VSE.


What does this mean for all the existing CASE surveys Ross-CASE, ICARS, Charitable Giving to Universities in Australia and New Zealand, Compensation Survey, CASE-CCAE, etc.?

All of CASE's existing surveys that gather data on advancement outcomes, compensation and magazine readership, are part of AMAtlas.

The goal is to create a single resource for CASE members worldwide on educational advancement-related outcomes, with the data used to help inform thought leadership, best practices, curriculum for conferences, webinars, articles and advocacy efforts.


Are CASE volunteers involved in the initiative?

CASE is forming an "AMAtlas Advisory Committee" with two co-chairs—Lori Houlihan of the University College London and Charlie Phlegar of Virginia Tech—and representation from across the CASE membership. In addition, CASE will continue to rely on the advisory committees and task forces that are already in place for specific CASE survey and research instruments.


Will there be additional fees for participating in this initiative?

Participating in CASE survey instruments is considered a benefit of membership.


The DRIVE/ Conference is CASE's conference on data, reporting and analytics. Is DRIVE/ related to this initiative?

CASE expects that DRIVE/ will be a key event at which CASE can present information coming out of AMAtlas. CASE also anticipates that it will report on AMAtlas findings at other CASE events, in Currents magazine and on the CASE website.