Thursday, November 18, 2004
2:00-3:30 PM, ET

E-mail this conference to a friend	Add this date to your calendar:   Speaker Series Date

For a complete listing of Event Times, click here.

HIGH-SPEED SUCCESS: Video appeals, email solicitations, online lists of donors, and annual giving Web pages. They’re all here, and you’d better be aware of what they are and how they’re revolutionizing annual giving programs. Building a Web site and being online doesn’t necessarily persuade alumni to give.You need a thoughtful marketing plan that uses a variety of techniques, both online and off. Learn from a tech-savvy panel as they review the best and the brightest online ideas for annual giving.

Presenters:

Bob Burdenski (Panel Moderator)
Principal
Robert Burdenski Annual Giving

Shawn Dailey
Associate Director of Alumni and Parent Programs
Kenyon College

Barbara Daines
Associate Director of Alumni Online Services
Stanford Business School Alumni Association

Lorna Lodholz
Director
The North Carolina State University Annual Fund

Who Should Attend

• Annual Fund Directors
• Development Officers
• Alumni Directors
• Gift Officers
• Stewardship Officers
• Communications Professionals
• Webmasters
  

Benefits of Participating

• Review real-world examples of how other institutions have approached online annual giving.
• Create a conceptual framework for your online program.
• Learn how your online efforts can help round out your annual giving plan.
• Strategize on how to reach your alumni online and translate that into a gift.
• Hear from a panel of respected advancement professionals.

Innovations in Annual Giving: 10 Departures That Worked
by Robert A. Burdenski, CASE 2003

Robert A. Burdenski dives deep into bold, imaginative - and extremely successful - annual giving programs at 10 leading colleges, universities, and schools. He goes beyond the story to explore why and how these programs worked, giving readers clear and practical insight into their success.

Sponsored by the Council for Advancement and Support of Education in conjunction with KRM Information Services, Inc.