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September 2008
Alumni Magazines
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FANNING THE FIRE
To engage your alumni, your magazine must tell great stories
Every institution has stories to tell, but is your alumni magazine engaging readers with the right ones? This article looks at the importance of storytelling and examines how an editor can make a case to administration that interesting articles are the key to alumni engagement.
By Matt Jennings
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MAKING MAGAZINE MAGIC
How to find the formula to keep alumni magazine readers spellbound
Alumni magazines need to tell compelling stories to engage the reader ... but how? The author gives 10 tips on how to find creative content that will leave your readers wanting more.
By Tina Hay
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Development
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CINDERELLA DOESN'T LIVE HERE
Strategic planning and long-range vision—not fairy godmothers—are the keys to turn your annual fund into a pipeline for major gifts
The annual fund is the most obvious place to go looking to develop your major gifts, but it is also the most overlooked. Here are concrete strategies for building your pipeline.
By Brian Daugherty
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Alumni Relations
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PILLARS IN THE ALUMNI COMMUNITY
Is it time to give your alumni awards program a makeover?
Alumni awards offer a chance to showcase the institution and strengthen alumni connections. Some institutions give numerous awards and others only a select few; some have formal ceremonies, and others keep it casual. The culture of the institution and the goals of the alumni association should determine your awards program.
By Caralee Adams
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NATURAL ATTRACTION
What can alumni relations professionals learn from their corporate cousins?
Corporate alumni relations has continued to grow, and educational institutions probably want to pay attention to how these for-profit organizations are engaging their alumni with online social networking and other more traditional methods.
By John Pulley
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Communications
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GOOD NEIGHBORS
Campuses develop innovative outreach programs to partner with their communities
Every campus faces town-gown issues at one time or another.This article looks at the ways in which four institutions handled potential problems and improved communications with their communities.
By Jennifer J. Salopek
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Columns
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PRESIDENT'S PERSPECTIVE: ON TOP OF THE WORLD
A noble profession becomes a global profession
CASE President John Lippincott takes a look at advancement's role throughout the world.
By John Lippincott
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TALKING POINTS: MONEY CHANGES EVERYTHING
With university tuition fees increasing in England, students are behaving more like consumers
The increase in tuition fees in England has led students to more seriously consider their study options than they have in the past. Universities are wise to take this new consumer attitude into consideration in their marketing efforts, particularly during the application cycle.
By Claire Brown
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CAREER PATH: IN THE KNOW
How to gain experience and excellence at your alumni magazine
The author discusses what he's learned about alumni magazines in his 18-plus years as editor. The article offers five steps to achieving success.
By Tom Griffin
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CLOSING REMARKS: CONNECTING THE DOTS
The challenge of regional stewardship
A university president discusses the challenges and benefits of regional stewardship.
By Doug Whitlock
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Departments
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ADVANCE WORK: IT’S GOOD TO BE THE KING
From student to university president in one day
One lucky student at Widener University gets to be the president for a day, while the president takes a walk in the student's shoes.
By Julie Nicklin Rubley
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ADVANCE WORK: THINK LOCALLY, EDUCATE GLOBALLY
A community college makes a worldwide impact
Students at Blue Ridge Community College had the opportunity to help a local community in Haiti.
By Julie Nicklin Rubley
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ADVANCE WORK: HOMETOWN HEROES
A novel way to attract prospective students
Wilkes University is featuring prospective students in ads on pizza boxes, billboards, gas pumps, and cable channels and at movie theaters and malls.
By Julie Nicklin Rubley
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ADVANCE WORK: INVENTION ATTENTION
University highlights accomplished alumni in a special publication
The Rensselaer Polytechnic Institute alumni association created a brochure to highlight the institution's famous alumni. You may not know their names, but you do know their claims to fame.
By Julie Nicklin Rubley
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