Currents

September | October 2017 > COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION

What Makes Your Institution Stand Out?

What Makes Your Institution Stand Out?

By Richard Taylor and Richard Gillingwater

If the territory you adopt for your university's distinctiveness is real, rare, and relevant, you should be successful in advancing your organization's reputation

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Tap into Alumni Atruism

Tap Into Alumni Altruism

By Virgie Townsend

Service days sow seeds that can grow into tangible benefits for your institution

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The Introverts Among Us

The Introverts Among Us

By Theresa Walker

Advancement pros discuss how they have embraced this personality trait and have made it work for them

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Move Your Campaign Into the Fast Lane

Move Your Campaign Into the Fast Lane

By Rebecca Schultzberg

Conduct quick project-based campaigns with six tips

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How Small Sports Programs Can Win Big

How Small Sports Programs Can Win Big

By James Paterson

From crowdfunding to communications, athletic directors share their ideas for making financial home runs

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Columns

Outlook: Wrong Answer
From donor meetings to job interviews—do you have the right responses when asked about dificult subjects?

Talking Shop: The World According to Brian Doyle
Remembering the 'patron saint' of college and university magazine editors in his own words

Departments

Voices
What members are thinking and sharing

Advance Work
Tips, trends, and tidbits

Copy and Share Everything
Ideas we love from institutions everywhere