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Program
Day 1, Thursday, March 19
7:00–8:00 AM
Registration and Continental Breakfast
8:00–8:30
Introductions and Conference Overview
8:30–10:00
Print Media Panel
Hear from media professionals as they discuss the key components of good media relations and the way to pitch a useable story. Join this discussion to gather better insight into the newsroom and a better understanding of the needs of editors and journalists in an effort to provide them with the information they want.
10:15–11:15
Small Group Discussions
Conference participants will break into smaller groups to discuss hot-topic issues, challenges and opportunities in media relations in a more intimate setting. Participants are encouraged to bring samples of their school media guides and any recent media successes to share with the group. The small group discussions will be moderated by conference faculty.
11:30 AM–12:45 PM
New Media Best Practices
New media continues to evolve and public relations pros are finding cost-efficient ways to increase the reach of their external campaigns. Find out the latest techniques being implemented within higher education public relations and how new media is impacting the journalism profession.
12:45–2:15
Lunch On Your Own
2:15–3:30
Crisis Communications: Dealing with a Natural Disaster
What is the role of campus communicators when a natural disaster strikes? Linda Kettner will share how the University of Iowa communications staff dealt with a 500-year flood that enveloped its campus in June. She will explain how communicators hosted daily news briefings, coordinated messaging among top administrators and provided a flood blog that served as the main communications medium for the campus, all while dealing with a deluge of national media.
3:45–5:00
Measuring for Success
A solid measurement program is essential for evaluating the impact of your media and public relations outreach efforts, as well as for making more informed decisions about future strategies. In addition, effective, yet practical metrics programs assume even greater importance when economic conditions limit budget and staffing resources. This session will provide guidelines on the components necessary for designing a successful measurement program, as well as feature case studies showcasing best practices that can be adopted by your institution.
5:00–6:00
Networking Reception
Complimentary hors d’oeuvres and cash bar.
Bring your business cards and chat informally with faculty and participants.
6:00
Conference Adjourns for the Day
Sign up for small group dinners with your colleagues.
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