Program
Day 1, Monday, March 10
7:00 – 8:00 AM
Registration/Continental Breakfast
8:00 – 8:30
Welcome/Conference Overview
8:30 – 9:45
Media Panel
Hear from media professionals as they discuss the key components of good media relations and the way to pitch a useable story. Join this discussion to gather better insight of the newsroom and a better understanding of the needs of the editors and journalists in an effort to provide them with the information they want.
Moderator: Mark Rosati
Panelists: Jodi Cohen, Higher Education Reporter, The Chicago Tribune; Cheryl Corley, Midwest Reporter, NPR; Charles Madigan, Roosevelt University, former Tribune correspondent; Maria Toscano, Planning Editor, WGN-TV (Chicago)
10:00 – 11:00
How to Reach and Pitch the Hispanic Media
With the growing influence of the Hispanic media in the United States, this will be a valuable opportunity to get your questions answered about how to understand the complex Hispanic market. Find out how to target the Hispanic media, what type of information they require, and what higher education media relations professionals need to know to ensure the greatest chance of pick up for their messages.
Moderator: Carlos Barroso
Panelists: Elena del Valle, Principal, LNA World Communications; Julian Posada, General Manager, Hoy
11:00 AM – 12:30 PM
New Media: YouTube-I Tube
Are you up to speed on blogging, podcasting, RSS, YouTube, MySpace, and other social media platforms? Join our panel of experts for an extensive conversation about new media, and discover how to strategically integrate these emerging communications channels into your media relations program.
Moderator: Mark Rosati
Panelists: Steve Johnson, The Chicago Tribune; Steve Jones, Internet/Communications Expert, University of Illinois at Chicago; Lisa Pecot-Herbert, Assistant Professor of Communication, DePaul University
12:30 – 2:00
Lunch On Your Own
2:00 – 3:15
Crisis Communication
During this session panelists will discuss managing crisis communications, and how institutions can take a difficult occurrence and leverage it for long term positive coverage in the national media.
Moderator: Roland King
Panelists: Larry Hincker, Associate Vice President of University Relations, Virginia Tech; Robert Kettlewell, Senior Vice President, Hill & Knowlton
3:30 – 5:00
Quantum Quantifications
Why should you quantify your work? What are the current trends in public relations measurement and how do you start an evaluation program from scratch? This distinguished panel of industry experts has helped clients find the right balance. Learn the efforts they have found to be well worth your time and financial investment through case studies you can apply immediately to your own shop.
Moderator: Denise Mattson
Panelists:Gini Dietrich, Chief Executive Officer, Arment Dietrich, Inc.; Scott Farrell
Regional Managing Director, GolinHarris; Donna Van De Water, Managing Director & Principal, Lipman Hearne
5:00 – 6:00
Networking Reception
6:00
Conference Adjourns for the Day
Dinner On Your Own
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