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A conference for Development, Marketing, Alumni and Communications professionalsChoose from over 30 sessions! Dear colleague, I am pleased to welcome you to the 11th CASE Europe Schools Conference. This is the first CASE Europe Schools Conference to be held outside the United Kingdom. I am delighted with the warm and fulsome welcome we have received from our Irish colleagues, and share with them our pleasure that CASE Europe is now truly international. This is also the first time that the CASE Europe Schools Conference has adopted a theme. We feel that the growth in our numbers is matched by an equivalent growth in the expectations of our profession. To that end, this conference marks a step forward in content and delivery. We no longer discuss simply databases for alumni; we consider CRM databases for our entire institution. Our plans for the advancement of our schools are no longer simply fundraising plans, but are actually considered and comprehensive plans for the future, out of which evolve fundraising components. We market our schools not simply to raise funds or to recruit pupils, but in order to present a coherent and consistent brand to the world. We believe that this conference, with expert speakers from around the world, takes school advancement to the next level. I hope you find the conference is innovative, challenging, inspiring and educational. Most importantly, I believe it will help us enormously to Raise the Standard in our institutions and our profession. Peter Spence
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