Day 3, Wednesday, April 29
7:30–8:00 AM
Continental Breakfast
8:00–9:15
What Makes These Viewbooks Different From All the Others?
Philographica’s ability to tell the stories of the institutions it partners with in a unique and compelling way is clear as soon as you see their work. Elegant typography, unique custom photography and an integrated sense of narrative are the hallmarks of the work they have created for schools as varied as Middlebury College, College of the Holy Cross, Harvard Business School and Simmons College. How they arrive at the distinctive solutions for each of their clients is what you'll learn in this session. "Good design must produce results, not just look good," is what David Horton, Philographica’s principal says. David, along with Susan Trevithick will walk us through their unique creative process that results in cutting edge work for academic institutions.
9:30–11:30
Keynote Presentation
Love Conquers All: Five Lessons for the New Economy
Michael Bierut, partner in the New York office of Pentagram, will describe five practical lessons that he’s learned the hard way while doing work he loves for clients with less-than-lovable budgets.
11:45 AM–NOON
Institute Wrap-Up
NOON
Institute Adjourns
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