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Day 1, Monday, April 27
NOON–1:00 PM
Registration
1:00–1:30
Welcome, Introductions and Institute Overview
1:30–2:45
Getting that Big Idea into Print
Learn how to get a great visual off the presentation board and onto the press, and talk to your non-visual counterparts throughout the college community in a way that brings them on board. A top design team discusses how they work, how they came up with an award-winning visual identity and the bumps in the road they experienced in terms of presentation, acceptance and implementation. Panel includes design team and client.
3:00–4:15
Print and Web: Can This Marriage Be Saved?
What should a print magazine look like in the age of the Web? What should an online magazine look like when its legacy is in print? How can the two work together to strengthen the brand? Print designer Ronn Campisi, Web designer Scott Dasse and editor Art Jahnke talk about creating a print and Web product whose whole is greater that the sum of its parts.
4:30–5:45
Elective Sessions (choose one)
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Mini-Makeovers for Magazines
Your college/university magazine is a direct pipeline to your alumni and current community. Are you contemplating a start-up? Growing from an eight-page newsletter into a 36-page glossy magazine? Does your magazine need a few nips and tucks? Or a completely new visual identity? Learn how to create memorable covers and use photography and illustration more effectively. Harness the expertise of the presenters and the brainpower of the group to reshape, rebuild and refine your project. Bring your work to share with the group or just show up to contribute your great ideas.
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Leveraging the Web to Breathe New Life into a Brand
Learn the step-by-step process the team at Northeastern used to develop an interactive Web site to evolve the positioning of its signature cooperative education program. In this presentation, you’ll learn how the in-house team met the challenges, creating a Webby-honored site in six months with limited help from external vendors. Our presenters will discuss their overall development and design methodology, what they learned along the way and what they might do differently today.
5:45–6:45
Networking Reception
6:45
Institute Adjourns for the Day
Dinner on your own
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