tag: CEAC09
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Home > Programme > Day two
Day two (Wednesday 26 August)
| Track Legend: |
 Alumni Relations track |
 Fundraising track |
 Communications track |
 Marketing track |
07.45 - 08.45 |
Roundtables |
Click for bricks
Kary Kelly, Communications and Information Officer, Lady Margaret Hall, University of Oxford |
Developing key communications messages using market research
Matt Smith, Head of Marketing, University of Liverpool |
Major Gifts Clinic
Elizabeth Loudon, Prospero Partners |
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09.00 - 10.00 |
Breakout Sessions (Session 2) |
Utilising your institution’s best ambassadors: Alumni involvement in student recruitment
Serge Sych, Director of Alumni and Corporate Relations, Central European University, Hungary
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Advancing Business Schools: Unique challenges and opportunities
Marisa Cooke, Director, Alumni Affairs and Alumni Fund, INSEAD, France and
Nicola Pogson, Alumni Relations Manager, Imperial College Business School
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What not to do with your scholarship programme
José Luis de Cea-Naharro, Assistant Director for Alumni Relations, University of Navarra, Spain
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Making the most of Matched Funding
Nick Blinco, Director of Development and Alumni Relations, University of Birmingham
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Fundraising in France
Corinne Degoutte, Campaign Director, ParisTech, France and
Sandra Morand, Director of Development, HEC Foundation, France
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Research and the media: A perfect match?
Professor Richard Davies, Director, Centre for Research into Earth Energy Systems (CeREES), Durham University and
Amelia Lake, Research Fellow, Human Nutrition Research Centre, Institute of Health & Society, Newcastle University
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Communicating a breakthrough in the treatment of Alzheimer's
Shaunagh Kirby, Head of Communications and
Jennifer Phillips, Communications Officer, University of Aberdeen
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Mobile marketing 2.0
Bill Daring, Chairman, KMP and
Colin McCaffery, Director of Product and Presales, 2ergo |
Community Communications
Susie Baker, Oxford Brookes campaign (Circle of Excellence winner) |
The seven habits of highly effective green brands
Lianne Cretney Barnes, Director of Brand Marketing and Public Relations, Murdoch University, Australia
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10.00 - 10.45 |
Break |
10.45 - 11.45 |
Breakout Sessions (Session 3) |
How different are we? Tackling issues in stakeholder perceptions
Michele Ibbs, Pro Vice-Chancellor, Liverpool John Moores University
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"Small shop" Alumni Relations: How to work with and expand a small team
Rachel Dyson, Alumni Relations Manager, Guildhall School of Music and Drama and
Corinne Lloyd, Head of Alumni Relations, Trinity College, University of Cambridge
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Creating the masterplan - developing a strategic plan for Alumni Relations
Nick Wake, Teaching Fellow, University of Warwick
chaired by Nathalie Walker, Head of Alumni Relations, University of Cambridge
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Find the funds, intelligently [starter session]
Chris Carnie, Director, Factary
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A creative approach: How to sustain corporate sponsorship in the new economy
Heather Thomas, Deputy Director of Development, The Royal Academy of Arts
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Women in philanthropy
Ros Smith, donor, University of Cambridge and other female donors;
chaired by Joanna Motion, Vice President for International Operations, CASE
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Common ground, common purpose - using website redevelopment to refocus organisation communications
Gavin Douglas, Director of Student Recruitment, The Robert Gordon University and
Alec Rattray, Senior Consultant, Precedent Communications
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Test Tube - Science doesn't have to be boring
Brady Haran, Video Journalist, The University of Nottingham
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Making the most of it: Working strategically with Higher Education communication and marketing
Janie Huus Tange, Director of Marketing, Copenhagen Business School, Denmark
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Design and Marketing - living together in perfect harmony?
Grant Campbell, Managing Director and Laura Stuart, Communications Manager, Campbell Rowley
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12.00 - 12.45 |
Breakout Exhibitor Sessions (Session 4) |
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12.45 - 14.00 |
Lunch with Exhibitors |
14.00 - 15.30 |
Breakout Sessions (Session 5) |
Performance psychology: Motivating teams and individuals (Part 1 of 2)
John Neal, Director, Sport Business Initiative, Ashridge Business School
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Competent communications - encouraging alumni to be receptive to your message
Ian Moore, Deputy Director of Development and Alumni Relations, Coventry University
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International perspectives on Alumni Relations
Chua Beng Hwee, Deputy Director of Alumni Relations, National University of Singapore;
Craig McKenna, Associate Director, Alumni Relations and Services, INSEAD, France and
Jeremy Woodall, Associate Director, International Advancement, University of Toronto in Hong Kong
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Getting set for a campaign (title TBC)
Peter Agar, Director of Development and Alumni Relations, University of Cambridge;
Young Dawkins, Vice-Principal for Development, University of Edinburgh and
Sarah Jarman, Deputy Director and Head of Major Gifts, University of Bristol
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Amsterdam's fundraising campaign: Reviving public support for a profoundly public institution
Maarten Vervaat, Director of University Funds and Relations, University of Amsterdam, Netherlands
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Strategy for high level events/Thought leadership
Charlotte Armah, Head of Alumni Relations, London School of Economics;
Corinne Degoutte, Campaign Director, ParisTech, France and
Ian Rowley, Director of Communications, Development and Strategy, University of Warwick;
chaired by David Wheeler, Managing Editor, Chronicle of Higher Education
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Different approaches to researching the Student Experience
Professor Professor Steve Baron, Professor of Marketing and
Joanne Clarkson, Head of Market Research, University of Liverpool
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Small and large steps of change: Managing the internal communications process
Kevin Flinn, Head of Leadership and Organisational Development and
Angela Martyn, Head of Corporate Affairs, University of Hertfordshire
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The critical role of marketing in developing HE corporate strategy
John Callen, Director, Callen Associates;
Michele Ibbs, Pro Vice-Chancellor, Liverpool John Moores University and
Tricia King, Pro-Vice-Master for Student Experience, Birkbeck, University of London
chaired by Martin Bojam, Deputy Chairman, JWT Education
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15.30 - 16.15 |
Refreshment break |
16.15 - 17.45 |
Breakout Sessions (Session 6) |
Managing budgets in challenging times
Claire Brown, Director of Student Recruitment and Admissions, University of Liverpool;
Shaun Horan, Director of Development and External Affairs University of Reading;
Emma Leech, Director of Marketing, Communications and Development, Manchester Metropolitan University and
Richard Taylor, Director of Marketing and Communications, University of Leicester;
chaired by Amanda Gregory, Managing Director, EdIntell
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Performance psychology: Motivating teams and individuals (Part 2 of 2)
John Neal, Director, Sport Business Initiative, Ashridge Business School
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Working with volunteers
Kate Hunter, Executive Director, CASE Europe and
Marci Weisblatt, Director of Advancement, University of California, Los Angeles, USA
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Different approaches to anniversaries and events: How to do it and lessons learnt for the next 100 years!
Pamela Agar, Head of Digital Media and Marketing, Imperial College London;
Joel Burden, Managing Director, Third Millennium International;
Chua Beng Hwee, Deputy Director of Alumni Relations, National University of Singapore and
Sam Davies, Director of Development, University of Brighton
Chaired by Liesl Elder, Director of Development, University of Edinburgh
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Institutionalising donor stewardship
Jo Raines, Associate Director (Donor Relations), University of Cambridge and
Joanna Watts, Donor and Trustee Relations Manager, University of Southampton
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Annual Giving—in-house or outsource?
John Constable, Development Officer, Cranfield School of Management;
Becki McKinlay, Development Officer, University of Reading;
Greg Spencer, Annual Giving Manager, University of Bristol and
Ruth Stanley, Head of Annual Giving, The University of Sheffield;
chaired by Bob Burdenski, Principal, Robert Burdenski Annual Giving, USA
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Getting into the World 100: Communications techniques and tactics for leading universities
Louise Simpson, Managing Partner, The Knowledge Partnership
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Academies - what's all the fuss?
Rebecca Haroutunian, Communications Manager, University of Brighton and
Iain Luxford, Communications Manager - Children's Services, East Sussex County Council
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Taking an integrated marketing approach to recruiting international students
Tim Westlake, Director, Student Recruitment, Admissions and International Development, University of Manchester
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Ten harsh truths about institutional websites
Paul Boag, Web Strategist, Headscape
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17.50 |
Exhibitor Reception |
19.00 |
Free dinner |
Back to menu |
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