This conference has the CASE Code:
brand

 

Institute for Integrated Marketing and Branding

May 21-23, 2007
Cambridge, MA ● Royal Sonesta Hotel Boston
$630 member; $920 nonmember

Designed for professionals who are responsible for marketing their institution’s message, this institute teaches the components of a marketing strategy and plan. Gain an understanding of the relationship between strategic planning, marketing planning, and branding. Clarify your target audiences and institution-wide marketing goals. Generate ideas for funding your marketing efforts. Learn the best way to market your institution.

Register today!

  • Call (202) 624-1769, M-F, 9 AM – 5PM ET.

  • Register

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  • Download a registration form.

Please check back 3 months prior to the event to obtain complete details online including session descriptions and speakers. View last year’s program as a reference.