The Web: a Powerful Recruitment and Communication Tool

Tuesday 20th May 2008
The King’s Fund, London

Led by: Alison Wildish, Head of Web Services, University of Bath

This seminar is now full. Please contact Thom Crawley on +44 (0)20 7448 9946 or crawley@case.org to enquire about being added to the waiting list for places.

Speakers include:
Helen Aspell, Head of Digital Marketing and Deputy Head of Marketing Communications, University of Southampton;
Roy Bayfield, Director of Corporate Marketing, Edge Hill University;
Emma Leech, Head of Marketing & Communications, Manchester Metropolitan University;
Pamela Michael, Head of Communications Projects, Imperial College London;
Adrian Porter, Strategic Research Consultant, Precedent Communications; and
James Souttar, Senior Brand Consultant, Precedent Communications.

Are you looking to employ your institution’s website more effectively? Join us for this seminar to hear from the best in the business and from universities who are leading the way in marketing themselves in cyberspace.

At the seminar you will hear about:

• How Web 2.0 is changing the way we use and manage our websites for marketing;
• How modern vs. traditional Universities differ in their approach to using the web;
• The importance of branding;
• Conveying messages: alternative approaches to getting the message across; and
• Utilising social networking and third party websites: integrate or ignore?

Download the programme

Feedback from Alison’s previous sessions include:

“Alison is a great presenter – very clear and not too ‘techy’!”

“The session was brilliant, thank you! Please come and sort out our website!”

“That was the best social networking presentation that I have attended.”

“Alison gave us a very interesting insight into what we could do.”

Contact
Thom Crawley
Conference Coordinator
CASE Europe
Tel: +44 (0)20 7448 9940
Email: crawley@case.org