Faculty

Message from Your Chair

From crafting the vision for your institution's electronic communications to measuring audience response to your efforts, this conference has the solutions to your needs. Join us in Denver as we offer three tracks developed just for you: Strategies, People, and Delivery. No matter what your responsibilities and challenges may be, Marketing, PR & the Net will give you fresh insights and breathe new life into your electronic communications.

Chair/Complete Faculty List:

Lori Croy, Conference Chair
Director of Web Communications
University of Missouri-Columbia

Lori Croy is director of web communications at the University of Missouri-Columbia.

An early and pioneering advocate of the web, she has shepherded the MU site from a small, under funded endeavor to a major web presence involving scores of sub sites and a wide range of web authors from across the university. Lori has nearly ten years of experience managing a complex web environment and balancing the ever-growing challenges of a public research university infrastructure. From launching Mizzou's first comprehensive fundraising campaign on the Web to supporting @Mizzou, the University's CASE gold-award-winning e-newsletter, Lori continues to explore the intersection of new technologies and emerging communication needs. She brings to the faculty an unusual combination of clear thinking, communications prowess, broad hands-on experience in a large Research 1 setting, and an unfailing sense of humor.

Rob Cima
President
Global Image, Inc.

Rob Cima has been involved with the Internet for almost 15 years. Before founding Global Image in early 1995, he worked as a computer network engineer at the University of Missouri. He has extensive experience with all types of networks, but specialized early in those based on TCP/IP, such as the Internet. He is also the author of Windows 95 Connectivity, published by QUE, a division of Macmillan Publishing. Over the last five years, as Chief Technology Officer at Global Image, Rob has assisted dozens of business and higher education clients in developing technically sound e-commerce and Internet strategies, connecting legacy applications and systems to the Internet, and using the Internet to improve work processes and communication. He received his BA from the University of Missouri – Columbia.

Sanda Erdelez, Ph.D.
Associate Professor
School of Information Science and Learning Technologies
University of Missouri-Columbia

Sanda Erdelez is an associate professor at the School of Information Science and Learning Technologies at University of Missouri – Columbia, Missouri. Her education background is information science and law. She received an LL.B and an M.LL. from the University of Osijek, Croatia. Sanda was then awarded a Fulbright Scholarship for doctoral studies in the U.S and received her Ph.D. in Information Transfer from Syracuse University. Her scholarly interests include information user-studies, human-computer interaction, information usability in electronic environments, business and competitive intelligence, and legal informatics. She has been a principal investigator in two research projects seeking information about online shoppers, both sponsored by SBC Technologies and Dell Computing. In her research Sanda uses a framework for investigating user information behavior based on the accidental discovery of information, or “information encountering.” In 2001 she was awarded the Pratt-Severn Faculty Innovation Award from the American Association for Library and Information Science Education.

John Fritz
Director of New Media Learning & Development
Office of Information Technology
University of Maryland

John Fritz is director of New Media Learning & Development in the University of Maryland, Baltimore County's Office of Information Technology. He is responsible for UMBC's focused efforts in teaching, learning, and technology and has been the primary information architect and content developer of UMBC's web site since 1997. Before joining OIT in 1999, John served as UMBC's director of news & online information for four years, and has more than 10 years experience as a public information officer, writer, and editor at three University of Maryland campuses. He teaches a class in "web content development" for UMBC's English and information systems departments, and has taught part-time for several years. He holds an M.A. in English from the University of Maryland, College Park (1989), and a B.A. in English and religion from Columbia Union College in Takoma Park, Maryland (1985). In 2002, he completed a post Master's certificate in New Media Publishing from the University of Baltimore.

Robert E. Johnson
Senior Consultant
Higher Education Marketing

Robert E. Johnson is a senior consultant in higher education marketing, working directly with individual clients and together with Aslanian Group, Creative Communication Associates, mStoner, and TargetX. His specialties include brand building in an interactive world, competition analysis and competitive positioning, and electronic communications for increased yield in advancement and enrollment activities. Bob’s popular email newsletter, Your Higher Education Marketing Newsletter, is sent monthly to 4,000 subscribers at more than 923 colleges and universities in the U.S., Australia, Canada, New Zealand, Russia, Turkey, and the UK. He is the author of Advancement and the Web: Thriving in a New World and Transforming Your Web Site into a Collaboration Marketing Tool (Handbook of Institutional Advancement, CASE Books 3 rd ed., 2000).

A popular speaker at professional meetings sponsored by Academic Impressions, ACT, American Marketing Association, CASE, TargetX, and Aslanian Group, his topics include communication strategies to integrate print and web publications, writing on the web, and best practices for email communications. For the past three years, Bob served as a faculty member for the CASE Institute on Integrated Marketing and Branding and the CASE Seminar on Marketing, Public Relations, and the Internet. In 2004 he participated as a faculty member for the CASE meetings for Senior Communication Professionals and Senior Publications Professionals.

Bob chaired the AMA’s annual Symposium for the Marketing of Higher Education from 1994 until 2003 as attendance grew from just over 100 people to more than 500. From 2000 to 2005, he was senior vice president and director of strategy at Creative Communication Associates. Before joining CCA, he held college and university leadership positions in marketing and enrollment for more than 25 years. Bob earned his bachelor’s degree from Alfred University and his Ph.D. in political science from the University of Massachusetts-Amherst.

Kennedy Kipps
Director, Communications, Arts & Sciences
University of Virginia

As the chief public relations strategist for arts and sciences, Ken manages a team of editorial, project management, and Web professionals who produce the school’s alumni magazine, two online periodicals, a 500-page administrative Web site, and a host of fund-raising publications and newsletters. He also is directing a UVA-wide planning effort to identify and deploy the optimal array of online products and services to engage alumni in the life of the university.

Prior to joining arts and sciences in 1999, he was editorial director for the university’s Darden School of Business, where he was responsible for a range of institutional communications for admissions, career services, development, and the dean. Previously, Ken was communications manager for the Colonial Williamsburg Foundation, and worked in marketing for Busch Entertainment Corporation.

Voltaire Santos Miran
Chief Operations Officer
MStoner

Voltaire Santos Miran has over 15 years of experience in nonprofit management, fund raising, and communications development. 

Voltaire began his career as a major gifts officer for National-Louis University. As executive director of development for Trinity International University, he managed public relations, institutional advancement, alumni relations, and the university’s $25-million capital campaign. Voltaire also served as the director for new media strategies at Opportunity International, a global microenterprise organization that creates jobs and stimulates business in the poorest communities of the Third World.

Prior to launching mStoner, Voltaire held the position of senior Web producer for Lipman Hearne, where his client list included: University of Chicago; Rush Presbyterian—St. Luke’s Medical Center, Duke Law School, Knox College, Bates College, and the Atlantic Philanthropies Company. 

Voltaire holds a BS from Northwestern University’s School of Speech and an MBA from Lake Forest Graduate School of Management. He also spent three years in the bioethics program at Trinity Evangelical Divinity School before trading in his theology textbooks for guitar lessons at the Old Town School of Folk Music.

Guest Speakers

Chris Baggott
Co-Founder and Chief Marketing Officer

Chris Baggott is the visionary behind ExactTarget's market-leading, on-demand e-mail software solutions. As co-founder and chief marketing officer, Chris led the growth of the company to nearly 4,000 customers in less than five years.

A leader in database marketing for more than 20 years, Chris was recognized by BtoB Magazine as a "Who's Who in B-To-B" and his blog was voted “Best Online Marketing Blog” by MarketingSherpa readers and “Best of the Web” by Forbes. A marketing futurist and voice for e-mail best practices, Chris has been quoted in such publications as Forbes, Inc., AdWeek, 1to1, CRM, Direct, DM News, Dow Jones Online Retail Report, and MarketingSherpa .

Chris makes more than 50 appearances a year, speaking on best practices in database and e-mail marketing at such venues as the Harvard Business School Entrepreneurship Conference, Ad:Tech, American Advertising Federation, American Marketing Association, Business Marketing Association, Dreamforce, eMarketing Association, and the National Center for Database Marketing.

Eric Bowzer
Senior Consultant
Global-Image

Over the course of an 11-year career in information technology, Eric Bowzer has worked almost exclusively in higher education. Eric began his career as a network administrator at the University of Missouri – Columbia, and joined Global Image as a consultant in 1998.  

He worked on his first Web content management implementation in 1999, and has implemented nearly two dozen systems in the last 6 years.  As Global Image's higher education practice lead, Eric works with college and university clients developing web strategy, designing content management system implementations, and guiding CMS selection projects.

John Miles Foley
Curators’ and Byler Professor of Classical Studies and English
Director, Center for E-Research
Director, Center for Studies in Oral Tradition
University of Missouri-Columbia

Cheryl McKay
Manager, Electronic Communications
University of Missouri-Rolla

Malinda Miller-Huey
Director of Web Communications
University of Colorado at Boulder

Malinda Miller-Huey has headed up the web team responsible for the main CU-Boulder Web site since 1998. The team also provides custom web development services to university departments; creates and manages features such as the Prospective Student Center, Visit CU, and the campus search engine; establishes electronic communication policies and guidelines; and is part of the university portal development team.

Sites developed by Web communications have received awards from the Admissions Advertising Awards, CASE, and CASE District VI, including two Circle of Excellence Gold awards.

Jamie Stephens
Center for E-Research
University of Missouri-Columbia