Category 12: Best in Social Media

Description

Gold, Silver, and Bronze awards may be given in each subcategory to recognize best practices using social media within new and established programming. One overall category Grand Gold award may also be awarded for superior work. Eligible programs may come from any area of institutional advancement. Programs may be on-going or new in 2009 but must have been in place long enough to have produced well-documented results. You may also enter best uses of social media in the following categories: Alumni Relations Programs: Creative Use of Technology and New Media and Fundraising Programs: Technology Applications and Creative Use of New Media.

Subcategories:

12a. Best Uses of Social Media in Alumni Programming
12b. Best Uses of Social Media in Fundraising
12c. Best Uses of Social Media in Student Recruitment and Marketing
12d. Other Uses of Social Media

Judging Criteria

Judges will evaluate you program on:

• How well your entry supports your overall institutional and/or communications efforts
• Content
• Usability
• Innovation
• Understanding of target audience(s)
• Budget and use of available resources
• Plan to evaluate program
• Results

Entry Instructions

1. Print out your completed entry form and submit with print-outs of up to three samples of social media used in your program to the address below. Samples sent with your entry to the judging location should be the same as those submitted online as attachments.
2. Web sites that cannot be accessed using the submitted URLs will be disqualified.
3. Submit completed entry form with attachments online to CASE.

Mailing Instructions

Joanne Catlett
Director, Award Program
CASE
1307 New York Ave., Suite 1000
Washington, DC 20005-4701

Telephone: (202) 478-5615
E-mail: catlett@case.org