April 30, 2014 Revisions;
adopted by the CASE Board of Trustees in March 2005
As a critical discipline within advancement, alumni relations professionals collaborate with their colleagues in development , communications and advancement services to maximize resource decisions regarding alumni engagement. Alumni relations professionals lead strategic decisions and then perform roles serving their institutions and alumni including: championing the institution's mission, encouraging and fostering alumni involvement with their institutions, building long-term relationships with alumni and other constituencies and engaging with the research agenda. Critical collaboration includes partnerships with admissions, career services, athletics and student affairs.
The principles below are intended to assist alumni relations professionals in fulfilling their role in a manner that will benefit their institution, its alumni and the profession of alumni relations.
Alumni relations professionals have a fundamental obligation to:
Alumni relations professionals are most successful at advancing and serving their institutions when:
Alumni relations professionals best serve the needs and interests of the alumni and ensure the involvement of alumni with the institution when they:
These principles are intended to supplement and complement the CASE Statement of Ethics adopted by the CASE Board of Trustees in 1982.