Jim Killian—Director, Communications & Marketing
Auburn University—Auburn, Alabama
United States
Samples, Research & Tools
Good Question: Naming

Q: My institution would like to develop guidelines for naming opportunities. Does CASE have any samples of written policies?

A: The CASE InfoCenter has selected and compiled a variety of resources on naming, including a collection of links to naming policies and pages on institutional websites that list naming opportunities and the corresponding gift amounts.

Articles & Resources
Naming Policies & Opportunities*

*This link leads to the samples section of the CASE site. Members who need help developing policies or pricing naming opportunities can use the collection to review amounts from various institutions. CASE has not formally surveyed the field to determine typical gift amounts for various naming opportunities.

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The following categories offer relevant CURRENTS articles and other CASE content:


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The CASE InfoCenter shares naming policies and naming opportunities.

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