Ernestina Snead—Director of Research Communications
Cornell University—Ithaca, N.Y.
United States
Samples, Research & Tools
Good Question Archive

Your Questions Answered.

The CASE InfoCenter is a hub for advancement resources and knowledge. The center's four-person staff provides members with online samples and information. Members with premier benefits can "Ask the InfoCenter" and receive personalized responses to advancement questions.

In January 2011, the InfoCenter and CURRENTS launched the "Good Question" feature in CURRENTS magazine. Each issue highlights a question posed to the InfoCenter, along with a brief answer and a link to a more detailed response.

This page archives each Good Question and the InfoCenter's detailed response. Check back regularly to see latest Good Questions!


  • Alumni Surveys
    We are preparing to conduct an alumni survey. Do you have sample surveys that can be emailed to me?
  • Mobile Websites
    Does CASE have any recommendations or best practices for developing a mobile website and samples from institutions that have already done so?
  • Return on Investment for Fundraising
    How do we determine the return on investment in our fundraising operation? One way is to calculate the cost to raise $1 or £1, but do you have information on other methods? Are staff salaries typically included in calculations?
  • Charitable Gift Law
    Does CASE have resources to assist with fundraising in various countries, including information on tax benefits, laws and who to contact in those countries for more information?
  • Graduate School Alumni Relations
    We are expanding outreach to alumni of the university's graduate schools. Does CASE have any resources about engaging graduate school alumni, given that their experiences are different from those of typical undergraduate alumni?
  • Campaign Case Statements
    Does CASE have samples of campaign case statements?
  • Faculty & Staff Fundraising & Giving
    Does CASE have any resources that would help us train faculty and staff about their role in fundraising? We want them to understand why fundraising is important and relevant to them. Also, does CASE have any articles or information about successful faculty and staff giving programs?
  • International Alumni Relations
    I am wondering if CASE has any materials on international alumni chapters, common issues among schools with international alumni programs, or related topics.
  • Organizational Charts
    My institution is restructuring its advancement offices. Does CASE have any sample org charts that I can review?
  • Student Philanthropy
    Do you have resources about student philanthropy and how to teach students about the importance of giving before they become alumni? Examples of what has worked for other universities would be helpful too.
  • Naming
    My institution would like to develop guidelines for naming opportunities. Does CASE have any samples of written policies?
  • Presidents from Advancement
    Do you know if there’s a list of college and university presidents who have come from advancement positions?
  • Gift Fees
    Our institution is about to begin charging gift fees. Do you have examples of how other institutions are communicating about this fee to their different audiences?

Login

Password / Login Help