CASE supports ethical practice in all of the advancement disciplines—advancement services, alumni relations, communications, fundraising, marketing and allied fields—in a number of ways:
CASE encourages members to share ethical principles with all staff members and volunteers who are engaged in any aspect of advancement on behalf of their institutions. CASE also encourages members to engage volunteers and staff members in conversation about what it means to be ethical and how to put ethical principles into practice.
Ethics-related resources available online can be found by following the links below or browsing the Ethics and Accountability section.
The CASE InfoCenter maintains a collection of ethics and conflict of interest policies.
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