Samples, Research & Tools
2013 Social Media Survey Results

For the fourth consecutive year, CASE has partnered with Slover Linett Strategies Inc. and mStoner to survey educational institutions about their social media activities. The overarching goal of the research is to create knowledge and resources for education professionals as they assess and implement social media strategies for communication and engagement.

Earlier this year, the partners conducted an online survey among a random sample of about 18,000 CASE members in the United States and abroad. More than 1,000 respondents (1,080) from across all types of institutions responded to the survey.

Here are some findings from this year's survey:

  • Use of platforms other than Facebook, Twitter, LinkedIn and YouTube has decreased from 2012.
  • Blog and Flickr use has decreased 13 percent.
  • About one-third of respondents have one or more people dedicated to social media.
  • Social media is used by 35 percent of institutions to raise private donations.
  • Top institutional goals for social media efforts are to engage alumni and strengthen brand image.

Here are links to top-line findings and the presentation of those findings during the CASE Social Media and Community Conference (April 17-19, 2013, Boston, Mass.).

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