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CASE Member Magazine Readership Survey
The CASE Member Magazine Readership Survey, sponsored by Qualtrics, is a web survey designed to help members evaluate how readers view their campus magazine and benchmark the results.
Participating member institutions receive a summary of their readers' responses and an interactive report with aggregate responses for data comparison with other institutions.
The readership survey was launched in 2009 for magazine editors at colleges, universities and K-12 institutions that are members of CASE.
To learn more about the survey, please review the following documents:
Qualtrics is proud to sponsor the CASE Member Magazine Readership Survey.
CASE recently completed an upgrade of the CMMRS. Please click here to register if you are interested in launching a survey of your alumni magazine.
For further information contact the research department at research@case.org.
Survey Results
The CASE readership survey of institutional magazines reveals key findings about reader preferences and engagement.