International CASE Alumni Relations Survey

The International CASE Alumni Relations Survey (ICARS), previously known as the CASE International Benchmarking Survey of Alumni Relations Directors, provides a set of measurement standards for alumni relations programmes at institutions outside the United States and Canada.

Developed by alumni professionals from around the world, the survey helps alumni relations directors measure their year-on-year progress, improve the efficiency of their alumni activities and analyse specific areas of their programmes (e.g., communications).

2011 Survey

Data collection for ICARS 2011 has closed. You can download a copy of the 2011 results here.

Information about registration for the 2012 survey will be provided later in the year. ICARS is conducted using the CASE Benchmarking Toolkit.

Survey Preview

Download the 2011 International CASE Alumni Relations Survey preview

Resources

• Analysis of data from the 2011 International CASE Alumni Relations Survey builds a statistical picture of which alumni services and activities are associated with greater success.
• Download the Where Do We Stand guide to demonstrate how your results on the three Key Performance Indicators compare across the sector (created by Holly Peterson, University of Exeter, and Rachel Dyson, Guildhall School of Music & Drama).
• Download the How To Guide for Raisers Edge (created by Katharine Beer, Cardiff University).