Samples, Research & Tools
Benchmarking & Research

CASE research focuses on all aspects of advancement, especially trends in the profession, benchmarking of programs and staffing, and investment-related outcomes.


BenchmarkingCASE Benchmarking Resources

CASE conducts research on the advancement profession to provide members with reliable data and information for decision-making. We provide benchmarking resources for advancement professionals to measure programs, staffing, budget and activity as well as investment outcomes.

In addition to the Benchmarking Toolkit, this section provides resources from the CASE Store as well as from other organizations.


surveysSurveys and Studies

CASE conducts ongoing, profession-wide surveys as well as ad hoc research on advancement topics.

CASE Member Magazine Readership Survey
The CASE Member Magazine Readership Survey is a web survey designed to help members evaluate how readers view their campus magazine and benchmark the results. 

The CASE Compensation Survey
Results of the FY2016 North American CASE Compensation Survey and CASE Europe Salary Survey are now available (log-in required).

See all surveys and studies


white paperWhite Papers

Stay up-to-date on advancement research and trends as reported by CASE and partner organizations.

Recent white papers:

Results from the 2014 CASE Survey of Community College Foundations (PDF)
This white paper documents staffing and budget patterns, foundation board governance structures, fundraising and capital campaign activities (including major gifts and endowments), and donor communication practices.

Student Philanthropy: The Foundation for Engagement as Lifelong Donors (PDF)
This groundbreaking research provides baseline data and analysis on student philanthropy programs in higher education around the world.

See all white papers


Research Awards

The CASE research awards program draws attention to current research on the advancement profession by honoring outstanding projects in alumni relations, communications and marketing and fundraising.