Meet Summit 2015 Chair


Jim Husson
Jim Husson, Chair

Senior Vice President for University Advancement

Boston College


Chicago Awaits!


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Keynote Sessions
Confirmed to Date


Youtility: Smart Marketing is About Help,
Not Hype

Jay BaerJay Baer Digital Marketing Expert and author, Youtility: Why Smart Marketing is about Help Not Hype

If you're wondering how to make your school seem more exciting, you're asking the wrong question. You're not only competing for attention against other schools. You're competing against your constituents' friends, family, viral videos and cute puppies. To win attention you must ask yourself, "How can I help?" Baer delivers a new approach that cuts through the clutter: marketing that is truly, inherently useful.

Being Decisive

Dan Heath Dan Heath Senior Fellow, CASE Center, Duke University, Author, Made to Stick, Switch, and Decisive

Research has revealed that our decisions are disrupted by an array of biases. How can we do better? Heath introduces a four-step process designed to counteract these biases. Because the right decision, at the right moment, can make all the difference.


Executive Leadership Seminars


• Values-Based Leadership
Harry Kraemer, Clinical Professor of Strategy, Kellogg School of Management, Northwestern University

• The Paid/Owned/Earned Media Riddle
Judy Franks, Lecturer, Integrated Marketing Communications, Medill Northwestern University

• Impactful Storytelling
Craig Wortmann, Clinical Professor of Entrepreneurship, University of Chicago's Booth School of Business

• Tools for Effective Influence
Heather Caruso, Adjunct Associate Professor of Behavioral Science, University of Chicago's Booth School of Business


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