Charles Bacarisse—Vice President for Advancement
Houston Baptist University—Houston, Texas
United States
Publications & Products
Social Media

CASE White Papers

Social Media and Advancement: Insights From Three Years of Data

 This white paper reports on findings from the third survey of social media in advancement, conducted in January and February 2012, by Slover-Linett Strategies, mStoner and CASE.

Download Social Media and Advancement: Insights from Three Years of Data


CASE Reports

Using Social Media in a Crisis: Higher Education Results

This 2012 report explores the findings of an international study on the use of social media in crisis communications at institutions of higher education. It looks at the percentage of institutions with crisis communications plans, the number of reputation-threatening events institutions faced in the past year, the percentage of plans that address the use of social media, which social media tools institutions are using and more.

Download Using Social Media in Crisis: Higher Education Results

 

Using Social Media in a Crisis: Independent School Snapshot

This 2012 report looks at how independent primary and secondary schools are integrating social media tools into crisis communications planning. It looks at the percentage of schools with crisis communications plans, the number of reputation-threatening events schools faced in the past year, the percentage of plans that address the use of social media, which social media tools schools are using and more.

Download Using Social Media in Crisis: Independent School Snapshot

 

2008 CASE Survey of Online Social Communities in Alumni Relations

How are alumni relations professionals using social communities, which communities are they using, how much are they spending and what are the pros and cons? Results of the 2008 CASE survey on the use of online social communities by alumni relations professionals are presented in PowerPoint slides.

Download the 2008 CASE Survey of Online Social Communities in Alumni Relations